What We Do
The team at Effective Student Marketing combines experience working on the school-side with skills in the latest technology to create programs that can meet any school’s needs. Effective Student Marketing can provide you with leads that are of the highest quality – second only to your school’s own website.
Effective Student Marketing will work with your school to design the marketing plan that will generate the most leads and increase your enrollments. All of our products and services can be combined to create the customized campaign that works best for you.
To find out more about all of the products and services that Effective Student Marketing offers, please click the product title for a detailed description.
Social Media
After surveying your students, graduates, and prospects to find out where they are in regards to social media, we will build a dynamic online community for your school. We will find out if your target audience is on Facebook, Twitter, LinkedIn, or any other relevant sites, and make sure your school is represented effectively. Once we’ve built the community, we can get your students and graduates talking. We use status updates, contests, discussion boards, photos, videos, and more, and create a population where people are actively engaged with your school. This creates a huge referral and lead base that was previously untapped. To find out more about our social media services and our webinar, click here.
Reputation Management
People are talking about your school – whether you want them to or not. We monitor online conversations using various tools, and respond quickly and appropriately. Press releases and responses to forum posts are just some of the ways we can combat or encourage discussions. Weekly reports will keep you up-to-date on the priority level and action taken for each mention of your school. By combining a social media presence with our reputation management services you can be sure that your school will be successfully represented online. To find out more about our reputation management services, click here.
Education Alerts
Email can be a valuable resource when connecting with prospective students. It allows you to remain a constant presence without being intrusive. Emails can provide students with class start and school information on a regular basis. E-newsletters can also be important when telling the world what your school is doing and keeping prospects interested in the industry you’re training them for. We can write all the copy, provide creative design, manage sending out all of the messages, and any other email needs you may have. Find out more here.
Cost-Per-Lead Vendor Management
We use top tier cost-per-lead directories nationwide to generate high quality leads for your school. We will manage lead flow, host and post, take care of universal content changes, manage disputes, and do track back analysis to find out where the best leads are coming from. We are a “one stop shop” for all of your CPL needs. Find out more here.
Pay Per Click Advertising
We generate leads through work on search engines like Google, Yahoo, and MSN; advertising networks such as Quigo; and content websites like the LA Times. You will pay only when a user clicks on the ad to visit your website. We will provide copy and bid on keywords, managing the entire process.
Marketing Management
Think of us as your marketing department. After all, our management team comes from the school side. We know what it is like to be in your shoes. We can help you reach your marketing goals and conquer your marketing challenges within any budget. Let us act as your marketing department to help you generate higher quality leads, build brand awareness, and increase revenue for your school. We’ll provide recommendations on how to improve your current marketing strategies, and we’ll do all the work needed for any marketing campaign. Find out more here.
Research and Analysis
All of our services will be fully analyzed by experienced marketing professionals. We will provide you with the latest information regarding all of your lead generation campaigns, and refine our strategies to meet your needs. We stay up to date with how the campaigns are working through surveys, market research, and more.
Other Services
We are also more than happy to help with direct mail efforts, public relations needs, media placement, mobile marketing, and more. We can work with you to develop the course of action that will fit your needs. We can also handle promotional items you may need through www.northcountyprinting.com.
