“We’ve realized that the way students and graduates communicate is changing, and schools need to catch up,” explained Kelley. “If you’re already offering great career and alumni services on campus, expanding to social media sites can help you bring your departments to the next level.”

The presentation will include detailed case study examples from Charter College, a school with ten campuses across three states and online. Doug Booth, the Marketing Manager at Charter College, who oversees social media integration and strategy across all departments, will also be presenting with Kelley.

“We’ve been working closely with Charter College to roll out a Career Services social media pilot project as part of a larger school-wide social media strategy, and we’re excited to share the examples and results that we’ve seen so far,” Kelley said.

Effective Student Marketing uses social media sites like Facebook, LinkedIn, Twitter, and YouTube to increase the information and tools that career services can offer to students and graduates. The presentation will teach schools how to build connections between students, graduates, and hiring managers; identify tools and share tips to help graduates navigate the job hunt; and discover ways to educate and set proper expectations for current students entering the job market.

Presentation attendees will be some of the first to see Effective Student Marketing’s new career services centered technology that can help share information with students and graduates and collect their employment details once they’ve entered the job market.

Effective Student Marketing will also be offering APSCU Convention attendees the opportunity to download an exclusive eBook,“17 Tips for Connecting Social Media and Career Services,” which includes actionable tips that will help schools jump start their efforts.

“We want to provide schools with specific takeaways that will help them understand what exactly they can do with social media,” said Kelley. “This eBook gives them great examples and ideas for getting started. It’s time that social media expands to outside just the marketing department, and this is a good place to start.”

Effective Student Marketing uses sites like Facebook and Twitter to create an online community where students, graduates, and prospects can connect and interact with one another. This interactive community results in a referral base for the school, turning once unreachable prospects into high quality leads. In addition, Effective Student Marketing can help schools monitor the web and find additional forums where interactions may be taking place. Whether positive or negative, Effective Student Marketing can respond to those interactions and manage a school’s online reputation.

“Our social media and online reputation management products are crucial for modern schools,” said Julie Foley, Director of Client Services for Effective Student Marketing. “Social media is not going away, and schools need to become a part of the conversations that their students and graduates are already having about them on the internet. We simply help schools manage their reputation, while building their brand – and, ultimately, building a referral base through sites like Facebook.”

Effective Student Marketing can work with schools to create a positive online presence on popular social media sites such as Facebook and Twitter. These sites help to create a sense of community for the school, attracting new leads and referrals. Effective Student Marketing can also monitor the web and respond to mentions of a school on other discussion groups and websites, keeping the school’s online reputation intact.

All of the conference attendees who stop by the Effective Student Marketing booth will have the opportunity to enter a drawing for an Olympus Waterproof Digital Camera. Photos are necessary in social media, and a new camera can be a great tool for a new campaign. Effective Student Marketing will be located at booth number 11 in the exhibit hall.

Effective Student Marketing will also be showcasing their social media knowledge by posting photos and tweeting throughout the CAPPS Conference to the company’s Facebook and Twitter pages.

To follow Effective Student Marketing on Twitter visit www.twitter.com/EffectiveSM.
To become a fan on Facebook visit www.facebook.com/effectivestudentmarketing.