Why You Should Be Integrating Email with Social Media
No matter what you are thinking right now, email is NOT dead. In fact, emails that provide users with sharing options on social media sites actually drive a significant increase in click-through rates (CTR), according to a recent study done by GetResponse, an email marketing firm.
The study of 500 million emails sent out using the service found that emails that included sharing options (i.e. a “Share this on Facebook” button or a “tweet this” button) generated a click-through rate that was 30% higher than emails that didn’t include share buttons. In addition, emails which included at least three different sharing options generated a CTR which was 55% higher on average.
Even with these findings, GetResponse reports that only 11.2% of emails actually offer three or more sharing options. This seems low if you consider the benefits of integrating email and social media.
The trend of email and social media integration is continuing to evolve. Here at Effective Student Marketing we integrate email with social media. GetResponse’s findings are similar to what we have found in our statistics, which confirm two things – email marketing is NOT dead and integrating email with social media significantly helps to expand your school’s online presence.
