Your School’s Online Influence and Full Transcript from #HigherEdChat 3/2/11
Influence is defined as “implicit or explicit effect of one thing (or person) on another,” which online can be further simplified to “can someone’s words (and/or video/blog/tweets/posts, etc) make you think or do something?” Also, recently, Klout defined influence as: “The ability to drive measurable actions across the social web.” According to Mashable, influence is mathematically expressed as:
Influence = (Personal Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
And is measured by things like:
Incoming Traffic – Page views, incoming traffic from search engines, RSS subscribers
Incoming Links – Primarily manual links such as blogrolls, in-post deep links
Reader Engagement – Internal searches, time on site
Recommendations – Retweets, share stats
Connections – Number of mutual connections, number of mutual connections on multiple sites
Track Record – Age of domain, number of blog posts, length of engagement
Engagement – How often and long a person has engaged with a service online
So the question remains, what does online influence do for your school? In our March 3rd chat, we examined five questions about online influence and the effects it has on higher education: determining who to follow and/or let follow on Twitter, admissions and marketing reps’ definitions of influence, measuring influence, Klout and other online tools playing a role in your school’s influence, and to engage or inform your followers. We got great response; below is the complete transcript of yesterday’s chat.
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All times are Pacific Time (via WTHashtag)
| 8:59 pm | EffectiveBizDev: | WELCOME! Today’s topics is Online Influence in #HigherEd! Let’s take a few for intros  #HigherEdChat |
| 9:01 pm | eeegeee: | #HigherEdChat starts NOW over at @EffectiveBizDev – come join in the convo #highered |
| 9:03 pm | ellisresearch: | RT @EeeGeee #HigherEdChat starts NOW over at @EffectiveBizDev – come join in the convo #highered |
| 9:05 pm | EffectiveBizDev: | WELCOME! Today’s topic is Online Influence in #HigherEd! Let’s take a few for intros #HigherEdChat |
| 9:07 pm | JasonKrulicki: | Checking Out #higheredchat today |
| 9:07 pm | AndreaUseem: | #higheredchat I work with @bigthink, we have a new career-services product for universities. Here to listen in! |
| 9:08 pm | ellisresearch: | Local Boston market research firm interested in #higherEd and Technology #HigherEdChat |
| 9:08 pm | EffectiveBizDev: | woohoo! thanks for joining us @ellisresearch @andreauseem @jasonkrulicki just giving ppl a few minutes to stroll into #HigherEdChat |
| 9:10 pm | GWToday: | interested in seeing what #higheredchat = all about. |
| 9:10 pm | EffectiveBizDev: | if you’re just joining us, we’re giving some time for intros – say “hi” if you’re here #HigherEdChat |
| 9:11 pm | EffectiveBizDev: | @GWToday Welcome!! Glad you’re here! #HigherEdChat |
| 9:11 pm | ellisresearch: | RT @EffectiveBizDev: woohoo! thanks for joining us @ellisresearch @andreauseem @jasonkrulicki just giving ppl a few minutes to stroll into #HigherEdChat |
| 9:11 pm | AndreaUseem: | @GWToday Hi Menachem! NIce to see you at #higheredchat |
| 9:12 pm | EffectiveBizDev: | Just a few more mins for intros then we’ll get started and the slow pokes can join in  #HigherEdChat |
| 9:13 pm | EMGonline: | Hey #higheredchat – EMG here: brand consulting, self-serve tools, and professional development for higher ed marketers. ^TB |
| 9:13 pm | EffectiveBizDev: | @EMGonline welcome! happy you made it  #higheredchat |
| 9:14 pm | EffectiveBizDev: | ok, here we gooo! #HigherEdChat |
| 9:14 pm | EffectiveBizDev: |
Q1: HOW DO YOU DETERMINE WHO TO FOLLOW AND/OR LET FOLLOW YOU BACK?? #HigherEdChat |
| 9:15 pm | cuferg: | @effectivebizdev Just joining in #higheredchat. What did I miss? |
| 9:15 pm | EffectiveBizDev: | @cuferg Great timing! we’re just getting started! #HigherEdChat |
| 9:16 pm | EffectiveBizDev: | @cuferg Q1: HOW DO YOU DETERMINE WHO TO FOLLOW AND/OR LET FOLLOW YOU BACK? #HigherEdChat |
| 9:16 pm | AndreaUseem: | #higheredchat Q1. Seems that the rule of Twitter is all are welcome, right? The more followers, the better, yes? |
| 9:16 pm | EMGonline: | A1: follow those with similar interests in bio. We let anyone follow us back (except obvious spam accounts) ^TB #higheredchat |
| 9:16 pm | EffectiveBizDev: | @AndreaUseem A lot of ppl think that, I mean.. personally, I believe quality over quantity #HigherEdChat |
| 9:18 pm | EMGonline: | @EffectiveBizDev @AndreaUseem agree. Quality over quantity. Also unfollow those who haven’t participated in awhile ^TB #higheredchat |
| 9:18 pm | AndreaUseem: | @EffectiveBizDev #higheredchat Q1. But it’s also a time issue: who can sort through? |
| 9:18 pm | GWToday: | #higheredchat A1. I choose to follow (almost exclusively) handles that are conversational. if it’s not conversational, why follow?! |
| 9:18 pm | EffectiveBizDev: | @EMGonline def agree abt the spammers! for this company acct do u follow potential clients (or students in the #highered case) #HigherEdChat |
| 9:18 pm | cuferg: | Or targets. RT @emgonline: A1: follow those with similar interests… We let anyone follow us (except obvious spam accounts) #higheredchat |
| 9:18 pm | EffectiveBizDev: | @cuferg @emgonline “targets” like potential clients and/or students? #HigherEdChat |
| 9:19 pm | EffectiveBizDev: | @GWToday when you say conversational do you mean interactive or just providing valuable information to learn off of? #HigherEdChat |
| 9:19 pm | GWToday: | A1. (cont.) some ppl = offended if u don’t follow, but really it’s about what info ur seeking, not a contest or ? of friends #higheredchat |
| 9:19 pm | AndreaUseem: | RT @GWToday: #higheredchat A1. I choose to follow (almost exclusively) handles that are conversational. if it’s not conversational, why follow?! |
| 9:20 pm | EMGonline: | @EffectiveBizDev @cuferg Target audience – the people that mean the most to your organization (in short) ^TB #higheredchat |
| 9:20 pm | EffectiveBizDev: | agreed! RT @GWToday: A1. (cont.) some ppl offended if u dont follow, but really its abt what info ur seeking, not a # contest #HigherEdChat |
| 9:21 pm | GWToday: | @effectivebizdev interactive. will follow valuable feed on RSS, not Twitter. Twitter (I believe)=2 way conv., not lecturing #HigherEdChat |
| 9:22 pm | KyBedard: | agreed again! RT @EffectiveBizDev agreed! RT @GWToday ppl offended if u dont follow, but its abt info ur seeking, not contest #HigherEdChat |
| 9:22 pm | EffectiveBizDev: | @GWToday relationship building = twitter. i just read a great article by @jeffbullas about SM becoming intimate… #HigherEdChat |
| 9:23 pm | GWToday: | @andreauseem good point re: time issue. that’s y something like Hootsuite/Tweetdeck/good alerts = impt so u can scan, not read #higheredchat |
| 9:23 pm | EffectiveBizDev: | @GWToday (cont.)… scheduling meetings, swapping phone #s, lead gen, etc. #HigherEdChat |
| 9:23 pm | EffectiveBizDev: | @KyBedard Hi Kyle!! thanks for joining #HigherEdChat |
| 9:24 pm | KyBedard: | w candles? @EffectiveBizDev @GWToday r-ship building = twitter. i just read article by @jeffbullas about SM becoming intimate #HigherEdChat |
| 9:24 pm | KyBedard: | wouldnt miss it RT @EffectiveBizDev Hi Kyle!! thanks for joining #HigherEdChat |
| 9:24 pm | GWToday: | @effectivebizdev hehe. intimate Twitter conversation somewhat reminds me of a romantic dinner for 2,000. #higheredchat |
| 9:25 pm | EffectiveBizDev: | @KyBedard @GWToday @jeffbullas haha yes, with candles! but, it’s crazy! 2000 of our closest friends… #HigherEdChat |
| 9:25 pm | eric_andersen: | @KyBedard @EffectiveBizDev @GWToday completely agree on Twitter being a highly effective tool for relationship building! #higheredchat |
| 9:25 pm | EMGonline: | @KyBedard @GWToday @EffectiveBizDev Regarding people offended if not followed back – remember Twitter is a tool … (1/2) ^TB #higheredchat |
| 9:25 pm | EffectiveBizDev: | @eric_andersen @KyBedard @GWToday Hi Eric! Thank you for coming! #HigherEdChat |
| 9:26 pm | GWToday: | @effectivebizdev good point! wonder if other folks on #HigherEdChat would be willing to publicaly schedule their meetings etc.? |
| 9:26 pm | EffectiveBizDev: | RT @EMGonline: @KyBedard @GWToday @EffectiveBizDev Regarding people offended if not followed back – remember Twitter is a tool #HigherEdChat |
| 9:26 pm | cuferg: | @effectivebizdev Exactly..target audience, but key is to engage them. #higheredchat |
| 9:27 pm | EffectiveBizDev: |
Q2: HOW WOULD YOU DEFINE INFLUENCE? ONLINE INFLUENCE? #HigherEdChat |
| 9:27 pm | eric_andersen: | @EffectiveBizDev I’ve been through this re not following back. Best practice? Clearly articulate/document your personal policy #higheredchat |
| 9:28 pm | KyBedard: | @EMGonline @GWToday @EffectiveBizDev but customer centric qualities come first vs technology #Higheredchat Empathy wins! |
| 9:28 pm | EMGonline: | @KyBedard @GWToday @EffectiveBizDev.. available for ur convenience, not others. Get what you want. Follow backs not big (2/2) #higheredchat |
| 9:28 pm | KyBedard: | please everyone #followback my new twitter buddy @ellisresearch #higheredchat |
| 9:28 pm | EffectiveBizDev: | RT @eric_andersen: Been thru this re not following back. Best practice? Clearly articulate/docu ur personal policy #HigherEdChat |
| 9:29 pm | DR4WARD: | The Most Influential Colleges on Twitter based on @klout score for social influence http://dld.bz/MU7U #higheredchat |
| 9:29 pm | EMGonline: | @KyBedard There is a difference between follow back and keeping an eye on searched topics for customer service ^TB #higheredchat |
| 9:29 pm | EffectiveBizDev: | @KyBedard @EMGonline @GWToday @EffectiveBizDev touching emotions #HigherEdChat |
| 9:30 pm | EffectiveBizDev: | Thx for this! RT @DR4WARD: Most Influential Colleges on Twitter based on @klout score for social influence http://dld.bz/MU7U #HigherEdChat |
| 9:30 pm | KyBedard: | I need a tissue! RT @EffectiveBizDev @EMGonline @GWToday @KyBedard @EMGonline @GWToday @EffectiveBizDev touching emotions #HigherEdChat |
| 9:31 pm | EffectiveBizDev: | Q2: HOW WOULD YOU DEFINE INFLUENCE? #HigherEdChat |
| 9:32 pm | EffectiveBizDev: | @EMGonline @KyBedard I think ppl that don’t truly understand will get offended. #HigherEdChat |
| 9:32 pm | GWToday: | A2. I define influence, at least on Twitter, as handle that has reliable following that actually reads/responds 2 it’s tweets #HigherEdChat |
| 9:32 pm | EffectiveBizDev: | INFLUENCE = CREDIBILITY? #HigherEdChat |
| 9:33 pm | campusbound: | A1 I look at content of tweets & retweets #higheredchat |
| 9:33 pm | DR4WARD: | Top Marketing Proessors on Twitter ranked by @SMMmagazine http://dld.bz/j4t3 #higheredchat |
| 9:33 pm | EffectiveBizDev: | @GWToday I agree, I think interacting adds to the influence of someone. #HigherEdChat |
| 9:33 pm | GWToday: | #higheredchat p.s. re: social media and intimacy, I LOVE how @sree posts his calendar & lets ppl schedule meetings at: http://ow.ly/46Hmj |
| 9:33 pm | EffectiveBizDev: | @campusbound welcome! content is SO important #HigherEdChat |
| 9:33 pm | KyBedard: | @EMGonline agree but this was RT some ppl = offended if u don’t follow, but really it’s about info ur seeking, not contest #higheredchat |
| 9:33 pm | EffectiveBizDev: | RT @DR4WARD: Top Marketing Professors on Twitter ranked by @SMMmagazine http://dld.bz/j4t3 #HigherEdChat |
| 9:33 pm | Mitch_M: | @EffectiveBizDev Q2 Influence is the ability to significantly make changes in the lives of others ’cause of who & what you are #HigherEdChat |
| 9:34 pm | EffectiveBizDev: | @Mitch_M Hello, SO happy you made it! cc: @kybedard #HigherEdChat |
| 9:34 pm | Mitch_M: | RT @EffectiveBizDev: INFLUENCE = CREDIBILITY? #HigherEdChat // To many, yes. It’s not always true, but perception can make it so |
| 9:34 pm | GWToday: | @effectivebizdev also, 4 highered I think being good listener > being influential. students usually WAY ahead of staff on SM. #higheredchat |
| 9:34 pm | Mitch_M: | @EffectiveBizDev Thanks; I was busy for a bit lol #HigherEdChat |
| 9:34 pm | KyBedard: | treat them like clients + explain RT @EffectiveBizDev I think ppl that don’t truly understand will get offended. #HigherEdChat @EMGonline |
| 9:35 pm | EffectiveBizDev: | #24 is my old prof @umassd @dstevenwhite RT @DR4WARD: Top Marketing Profs on Twitter ranked by @SMMmagazine http://dld.bz/j4t3 #HigherEdChat |
| 9:35 pm | eric_andersen: | @EffectiveBizDev A2 That’s a big question, many have tried to answer. Good post from @armano on influence http://j.mp/f48r2S #higheredchat |
| 9:35 pm | EffectiveBizDev: | RT @GWToday: also, 4 highered I think being good listener > being influential. students usually WAY ahead of staff on SM. #HigherEdChat |
| 9:35 pm | DR4WARD: | @EffectiveBizDev Thank you. You are welcome. Enjoying #higheredchat |
| 9:35 pm | campusbound: | A2 Influence in regards to Twitter = Tweets that stop me & make me think #higheredchat |
| 9:35 pm | KyBedard: | Mitch Mitchell is the Man= MMM RT @EffectiveBizDev @Mitch_M Hello, SO happy you made it! cc: @kybedard #HigherEdChat |
| 9:35 pm | EffectiveBizDev: | RT @eric_andersen: A2 Thats a big question, many have tried to answer. Good post from @armano on influence http://j.mp/f48r2S #HigherEdChat |
| 9:36 pm | EffectiveBizDev: |
Q3: HOW SHOULD A BUSINESS OR INDIVIDUAL MEASURE THEIR IMPACT ON TWITTER/FB/LINKEDIN/ETC? #HigherEdChat |
| 9:36 pm | eric_andersen: | @Mitch_M @EffectiveBizDev I like that answer, Mitch – though not sure it needs to be “significant”?is a purchase significant? #higheredchat |
| 9:36 pm | Mitch_M: | Q1 I follow people who will engage others every once in awhile and offer something for me to learn & share #HigherEdChat |
| 9:36 pm | EffectiveBizDev: | Awesome! RT @campusbound: A2 Influence in regards to Twitter = Tweets that stop me & make me think #HigherEdChat |
| 9:36 pm | Mitch_M: | @KyBedard Thanks; glad to be able to make it finally #HigherEdChat |
| 9:37 pm | GWToday: | #higheredchat A2 finally, since when do we in higher ed need 2 b influential? let’s just use SM 4 teaching, research, community. forget #s |
| 9:37 pm | EffectiveBizDev: | So true! RT @Mitch_M: Q1 I follow ppl who will engage others every once in awhile and offer something for me to learn & share #HigherEdChat |
| 9:37 pm | Mitch_M: | @eric_andersen Actually I think so. It’s money one might have spent elsewhere but “you” were able to convince them otherwise #HigherEdChat |
| 9:37 pm | ellisresearch: | RT @Mitch_M Q1 I follow people who will engage others every once in awhile and offer something for me to learn & share #HigherEdChat |
| 9:37 pm | campusbound: | EffectiveBizDev: RT @GWToday: … students usually WAY ahead of staff on SM. #HigherEdChat.. & staff way ahead of institution |
| 9:37 pm | EffectiveBizDev: | Ahh TL was wondering when that would be dropped! RT @ellisresearch: thought leadership + originality @campusbound #HigherEdChat |
| 9:38 pm | Mitch_M: | @eric_andersen For instance, if I was thinking I wanted steak & a pizza commercial changed my mind lol #HigherEdChat |
| 9:38 pm | KyBedard: | Not bad though for meeting you last night! RT @Mitch_M Thanks; glad to be able to make it finally #HigherEdChat |
| 9:38 pm | GWToday: | @campusbound will I get in trouble at work if I agree to that? #higheredchat |
| 9:38 pm | EMGonline: | A2: Influence = being able to connect people with the information they truly want to see and respond to ^TB #higheredchat |
| 9:38 pm | fabian_boehm: | A3: Depends heavily on your goal. But in general: Leads! #HigherEdChat |
| 9:39 pm | Mitch_M: | @KyBedard I know, and from a fluke, as I only showed up because of @rotolo, as I’d never heard of it before #HigherEdChat |
| 9:39 pm | campusbound: | Saw this tweet; Facebook is making me dislike some people I know .. & Twitter is making me like some people I do not know #higheredchat |
| 9:40 pm | KyBedard: | music to my ears RT @fabian_boehm A3: Depends heavily on your goal. But in general: Leads! #HigherEdChat |
| 9:40 pm | AndreaUseem: | RT @campusbound: Saw this tweet; Facebook is making me dislike some people I know .. & Twitter is making me like some people I do not know #higheredchat |
| 9:40 pm | EffectiveBizDev: | Q3: HOW SHOULD A BUSINESS OR INDIVIDUAL MEASURE THEIR IMPACT ON TWITTER/FBOOK/LINKEDIN/ETC? #HigherEdChat |
| 9:40 pm | fabian_boehm: | RT @KyBedard: music to my ears RT @fabian_boehm A3: Depends heavily on your goal. But in general: Leads! #HigherEdChat |
| 9:40 pm | EffectiveBizDev: | leads vs. reputation? RT @fabian_boehm: A3: Depends heavily on your goal. But in general: Leads! #HigherEdChat |
| 9:40 pm | fabian_boehm: | Not klout etc. || RT @KyBedard: music to my ears RT @fabian_boehm A3: Depends heavily on your goal. But in general: Leads! #HigherEdChat |
| 9:40 pm | EMGonline: | A3: online tools like Twitalyzer & Klout are helpful, but impact should be measured on whether it achieves your orgs goals ^TB #higheredchat |
| 9:41 pm | cuferg: | A3. Should set goals before moving into those #SM channels. Measure against those goals. #higheredchat |
| 9:41 pm | EffectiveBizDev: | RT @AndreaUseem: Saw this tweet; FB is making me dislike some ppl I know .. & Twitter is making me like some ppl I do not know #HigherEdChat |
| 9:41 pm | fabian_boehm: | It goes hand in hand, no vs. relationship RT @EffectiveBizDev: leads vs. reputation? RT @fabian_boehm: A3: Leads! #HigherEdChat |
| 9:41 pm | eric_andersen: | @campusbound how about: Facebook is for people you used to know, Twitter is for people you want to know better #higheredchat |
| 9:41 pm | Claire_Hoagland: | Congrats @mehraban William J. Ward Top Marketing Proessors on Twitter ranked by @SMMmagazine http://dld.bz/j4t3 #higheredchat via @DR4WARD |
| 9:41 pm | KyBedard: | @Mitch_M Yes. I enjoyed last night’s conversation but there was no booze @rotolo #Higheredchat |
| 9:41 pm | EffectiveBizDev: | RT @EMGonline: A3: online tools like Twitalyzer & Klout helpful, but impact shld be measured on whether it achieves orgs goals #HigherEdChat |
| 9:41 pm | eric_andersen: | @EffectiveBizDev one great tool for this is @Twitalyzer – not to measure against others but to look at your own progress #higheredchat |
| 9:42 pm | Mitch_M: | A3; Initially by numbers, then by seeing how people treat the info they put out, as in RTs or comments #HigherEdChat |
| 9:42 pm | EffectiveBizDev: | yup! RT @eric_andersen: @campusbound how about: FB is for people u used to know, Twitter is for ppl u want to know better #HigherEdChat |
| 9:42 pm | jeannieborin: | Q3 impact on social media – yes, leads, RT’s, referrals, clients, analytics on website…#higheredchat |
| 9:42 pm | Mitch_M: | @KyBedard Works for me since I don’t drink; I was upset there wasn’t cake lol #HigherEdChat |
| 9:43 pm | KyBedard: | @fabian_boehm how do colleges and higher ed orgs measure online influence? sames as B2B? Inbound activity? #higheredchat |
| 9:43 pm | EffectiveBizDev: | RT @eric_andersen: one great tool for this is @Twitalyzer – not to measure against others but to look at your own progress #HigherEdChat |
| 9:43 pm | eric_andersen: | @Mitch_M ah, makes sense. Influencing purchasing decisions is hard to measure, but I think can be tracked within a domain #higheredchat |
| 9:43 pm | EffectiveBizDev: | RT @KyBedard: @fabian_boehm how do colleges and higher ed orgs measure online influence? sames as B2B? Inbound activity? #HigherEdChat |
| 9:43 pm | EffectiveBizDev: | @Mitch_M @KyBedard nice Kyle! cake is just as good #HigherEdChat |
| 9:43 pm | KyBedard: | ohhh now you’re talking RT @Mitch_M Works for me since I don’t drink; I was upset there wasn’t cake lol #HigherEdChat |
| 9:43 pm | GWToday: | @effectivebizdev A3 #higheredchat can’t speak 4 others but measure my impact by # of opportunities I never would’ve known 2 look 4 surfacing |
| 9:44 pm | KyBedard: | Anthony is on it! RT @rotolo I think we need to figure out how to get booze into twitter chats. Good idea.—>#higheredchat |
| 9:44 pm | Mitch_M: | @eric_andersen Yup. Actually there was an article yesterday showing the impact of Super Bowl commercials & online traffic #HigherEdChat |
| 9:44 pm | EffectiveBizDev: | RT @GWToday: A3 cant speak 4 others but measure my impact by # of opportunities I never wouldve known 2 look 4 surfacing #HigherEdChat |
| 9:44 pm | Mitch_M: | @EffectiveBizDev @KyBedard Oh yeah, I tend to be drawn to cake, as long as there’s no fruit in it lol #HigherEdChat |
| 9:45 pm | fabian_boehm: | Depending on their goal: e.g. number of applicants RT @EffectiveBizDev how do colleges measure online influence? #HigherEdChat |
| 9:45 pm | EffectiveBizDev: | RT @Mitch_M: @eric_andersen Actually there was an article yesterday showing the impact of Super Bowl ads & online traffic #HigherEdChat |
| 9:46 pm | EffectiveBizDev: | @fabian_boehm I think w/ higher ed, SM/Influence = Increase in Referral Rates #HigherEdChat |
| 9:46 pm | EffectiveBizDev: | All about relationship building #HigherEdChat |
| 9:46 pm | eric_andersen: | @Mitch_M ha, is that influence or are you just weak-minded #higheredchat So I guess Jedi mind tricks = influence? |
| 9:46 pm | jeannieborin: | @fabian_boehm how can colleges tell which applicants ome from online influence vs other sources? #higheredchat |
| 9:46 pm | EffectiveBizDev: |
Q4: DO YOU THINK YOUR SCHOOL’S @KLOUT SCORE PLAYS A ROLE IN APPEAL AND REPUTATION? #HigherEdChat |
| 9:46 pm | GWToday: | #higheredchat re: inbound traffic, don’t we have to separate between kinds of traffic? if e/t judged by analytics, could get out of hand |
| 9:47 pm | campusbound: | A3 ReTweets. I RTweeted this tweet; @shelisrael A quick little post on the value of retweet. http://bit.ly/dWjEmZ #higheredchat |
| 9:47 pm | fabian_boehm: | @jeannieborin Research, survey etc. Have a landing page that can be just used by people who come from Twitter etc… #higheredchat |
| 9:48 pm | EffectiveBizDev: | @jeannieborin @fabian_boehm forms, landing pages, etc. re: how can colleges tell which apps come from online vs other sources? #HigherEdChat |
| 9:48 pm | Mitch_M: | @eric_andersen That’s funny! It’s influence, as much as Justin Bieber asking his fans yesterday to donate $17 to charity #HigherEdChat |
| 9:48 pm | EffectiveBizDev: | @fabian_boehm @jeannieborin tracking, asking #HigherEdChat |
| 9:49 pm | EffectiveBizDev: | me too! RT @campusbound: RTs. I RT’d this tweet; @shelisrael A quick little post on the value of retweet http://bit.ly/dWjEmZ #HigherEdChat |
| 9:49 pm | EMGonline: | A4: Klout score, a little. Appeal & reputation determined by how engaging they are with their students (like @GWtoday) ^TB #higheredchat |
| 9:49 pm | EMGonline: | A4: or other target audiences ^TB #higheredchat |
| 9:49 pm | Mitch_M: | @EffectiveBizDev Not the point; the point is that he had the influence to make a positive difference in a lot of lives #HigherEdChat |
| 9:50 pm | EffectiveBizDev: | Q4: DO YOU THINK YOUR SCHOOL’S @KLOUT SCORE PLAYS A ROLE IN APPEAL AND REPUTATION?? #HigherEdChat |
| 9:50 pm | EffectiveBizDev: | Def RT @EMGonline: A4: Klout score, a little. Appeal & reputation determined by how engaging they are with their students #HigherEdChat |
| 9:50 pm | fabian_boehm: | No! RT @EffectiveBizDev: Q4: DO YOU THINK YOUR SCHOOL’S @KLOUT SCORE PLAYS A ROLE IN APPEAL AND REPUTATION?? #HigherEdChat |
| 9:50 pm | EffectiveBizDev: | Obsessed. RT @ellisresearch: Is there a Charlie Sheen University? @Mitch_M #HigherEdChat |
| 9:50 pm | Mitch_M: | @ellisresearch I certainly hope not! lol #HigherEdChat |
| 9:51 pm | KyBedard: | but did he? RT @Mitch_M Not the point; point is that he had influence to make positive difference #HigherEdChat@EffectiveBizDev |
| 9:51 pm | EffectiveBizDev: | I know, it’s crazy! RT @Mitch_M: the point is that he had the influence to make a positive difference in a lot of lives #HigherEdChat |
| 9:51 pm | KyBedard: | Lmao! @ellisresearch Is there a Charlie Sheen University? @Mitch_M #HigherEdChat |
| 9:51 pm | GWToday: | @emgonline always interested 2 see some schools don’t see Twitter as opp. 2 talk 2 students. I learn most from #gwu students! #higheredchat |
| 9:51 pm | Mitch_M: | A4; None whatsoever. I doubt any student pays attention to the school’s Klout scores, #Syracuse University notwithstanding #HigherEdChat |
| 9:52 pm | Mitch_M: | @KyBedard Yup. If even 1/4 of his fans donated money to a cause, it was a positive influence. #HigherEdChat |
| 9:52 pm | fabian_boehm: | +100 || RT @Mitch_M: A4; None whatsoever. I doubt any student pays attention to the school’s Klout scores #HigherEdChat |
| 9:52 pm | DR4WARD: | Another resource: Social Media for #HigherEd Research & Learning #slideshow by @cristinacost http://dld.bz/3Tyd #higheredchat |
| 9:52 pm | EffectiveBizDev: | @KyBedard @Mitch_M I’m SURE he did help w/ charity. his @klout score is 100 #HigherEdChat |
| 9:52 pm | EffectiveBizDev: | RT @DR4WARD: Another resource: Social Media for #HigherEd Research & Learning #slideshow by @cristinacost http://dld.bz/3Tyd #HigherEdChat |
| 9:52 pm | KyBedard: | @eric_andersen Eric I have been wanting to reach out to you and introduce myself. Good to meet a local guy in here #higheredchat |
| 9:53 pm | EffectiveBizDev: | Justin Beiber strangely leads into our last question…….. #HigherEdChat |
| 9:53 pm | KyBedard: | but was it truly authentic?RT @Mitch_M Yup. If even 1/4 of his fans donated money to a cause, it was a positive influence. #HigherEdChat |
| 9:54 pm | EMGonline: | @GWToday: It is amazing. Many schools use their twitter acct for news releases and spewing information, no contact at all ^TB #higheredchat |
| 9:54 pm | EffectiveBizDev: | @KyBedard @eric_andersen Kyle: you, me, Eric, and @loudyoutloud = Boston / @ICOBar next week! #HigherEdChat |
| 9:54 pm | Mitch_M: | @EffectiveBizDev @KyBedard Can’t get much better than that lol #HigherEdChat |
| 9:54 pm | EffectiveBizDev: |
Q5: THE BIG QUESTION WITH INFLUENCE IS, ENGAGE OR INFORM YOUR FOLLOWERS? #HigherEdChat |
| 9:54 pm | Mitch_M: | @KyBedard As I responded to someone else, who says influence has to be authentic? Just has to be “influential” #HigherEdChat |
| 9:55 pm | EffectiveBizDev: |
FYI: Join the #HigherEdChat LinkedIn Grp: http://ht.ly/46lnr & Request topics for future chats: http://ht.ly/46lns #highered |
| 9:55 pm | GWToday: | #higheredchat have to admit, don’t know what Klout is. just looked up my handles. any reason to think this isn’t total random nonsense? |
| 9:55 pm | Mitch_M: | @KyBedard There’s not a single dictator we’d say was really authentic, but they were certainly influential #HigherEdChat |
| 9:55 pm | EffectiveBizDev: | scary, but true RT @Mitch_M: @KyBedard Not a single dictator wed say was really authentic, but they were certainly influential #HigherEdChat |
| 9:56 pm | cuferg: | A4. Ummm, no, not at all. Students are seeking quality education, value, and brand recognition. Not Klout score. #higheredchat |
| 9:56 pm | GWToday: | Q5. always, always listen. sometimes engage. rarely influence. that’s my rule which I try to stick to. #higheredchat |
| 9:56 pm | jeannieborin: | Q5 Engage & inform – info attracts people to engage – don’t like sales pitches on Twitter #higheredchat |
| 9:56 pm | eric_andersen: | @EffectiveBizDev not now, but perhaps over time – not the @klout score per se, but the school’s ability to reach out & engage #higheredchat |
| 9:56 pm | campusbound: | A5 Twitter can be used to engage, inform & EDUCATE your followers! #higheredchat |
| 9:56 pm | EffectiveBizDev: | @GWToday there’s been posts our there about @klout being a scam, ppl are really getting into it. theres a breakdown on website #HigherEdChat |
| 9:57 pm | eric_andersen: | @KyBedard hi Kyle, great to meet you! You work here in Boston? #higheredchat |
| 9:57 pm | DR4WARD: | Q4 Not yet. @KLOUT score does show social engagement & opp 4 schools to be more strategic w/ admin, faculty, students & alum #HigherEdChat |
| 9:57 pm | EffectiveBizDev: | @cuferg but, could @klout help brand reco, reputation, etc? #HigherEdChat |
| 9:57 pm | KyBedard: | as in Stalin? RT @Mitch_M There’s not a single dictator we’d say was really authentic, but they were certainly influential #HigherEdChat |
| 9:57 pm | campusbound: | I have another appointment – @EffectiveBizDev – thanks for a good chat! Fuji from Campus Bound www.campusbound.com #higheredchat |
| 9:57 pm | GWToday: | @emgonline I think schools’ hearts (computer mice?)=in right places but sometimes can’t project & get students’ digital needs #higheredchat |
| 9:57 pm | EffectiveBizDev: | @campusbound thank you for joining in!! #HigherEdChat |
| 9:57 pm | KyBedard: | live in Brighton but work in COncord yes RT @eric_andersen hi Kyle, great to meet you! You work here in Boston? #higheredchat #justmet |
| 9:58 pm | Mitch_M: | @KyBedard Stalin, Hitler, Khadafi (however it’s being spelled today)… any of them #HigherEdChat |
| 9:58 pm | EffectiveBizDev: | @KyBedard @eric_andersen Kyle, we’re neighbors and I didnt even know?! #HigherEdChat |
| 9:59 pm | GWToday: | @effectivebizdev looking. I can scan handle tho & see if it’s being run authentically 9/10 of time. not sure klout=necessary #higheredchat |
| 9:59 pm | Mitch_M: | A5: It has to be both in some fashion, otherwise it’s an opportunity lost #HigherEdChat |
| 9:59 pm | EffectiveBizDev: | @Mitch_M @KyBedard Not a positive influence, that’s for sure! #HigherEdChat |
| 9:59 pm | eric_andersen: | @EffectiveBizDev I think it’s been shown that a true influencer will both inform and engage. And don’t forget listening! #higheredchat |
| 9:59 pm | Mitch_M: | @GWToday No, for now that’s pretty much what it is lol #HigherEdChat |
| 9:59 pm | EffectiveBizDev: | Love that point! RT @Mitch_M: A5: It has to be both in some fashion, otherwise its an opportunity lost #HigherEdChat |
| 9:59 pm | EffectiveBizDev: | RT @eric_andersen: I think its been shown that a true influencer will both inform and engage. And dont forget listening! #HigherEdChat |
| 10:00 pm | jeannieborin: | @GWToday student digital needs? How to define that? information and honest clear explanations work #higheredchat |
| 10:00 pm | Mitch_M: | @EffectiveBizDev @GWToday I wouldn’t call it a scam; I’d say it still has a long way to go to get it right #HigherEdChat |
| 10:00 pm | EMGonline: | @GWToday Definitely agree. Sometimes it is a learning curve and adjusting to what works or doesn’t for their audiences ^TB #higheredchat |
| 10:00 pm | MSUAAJohn: | @DR4WARD I can show you some ways #higheredchat can use @klout as an engagement tool |
| 10:00 pm | KyBedard: | but didn’t they think they were authentic? RT @Mitch_M Stalin, Hitler, Khadafi (however it’s being spelled today).any of them #HigherEdChat |
| 10:01 pm | Mitch_M: | @EffectiveBizDev Thanks; Seth Godin is someone I think does well & misses out at the same time #HigherEdChat |
| 10:01 pm | KyBedard: | I know a bar that does technology trivia night ! RT @EffectiveBizDev Kyle we’re neighbors + I didnt even know! #HigherEdChat @eric_andersen |
| 10:01 pm | cuferg: | @EffectiveBizDev I don’t think so… very controversial even for personal accts, not sure there’s much value at all for corp. #higheredchat |
| 10:01 pm | EffectiveBizDev: | @Mitch_M how so? re; seth godin #HigherEdChat |
| 10:01 pm | Mitch_M: | @KyBedard Everyone thinks they’re authentic except televangelists (did I say that? lol) #HigherEdChat |
| 10:01 pm | KyBedard: | stop throwing eggs at my house RT @EffectiveBizDev Kyle, we’re neighbors and I didnt even know?! #HigherEdChat |
| 10:01 pm | AtlantaBizWomen: | RT @EffectiveBizDev: RT @eric_andersen: I think its been shown that a true influencer will both inform and engage. And dont forget listening! #HigherEdChat |
| 10:02 pm | EffectiveBizDev: | @cuferg interesting! for me (off the record) i think it just proves which schools are ahead of the tech curve #HigherEdChat |
| 10:02 pm | KyBedard: | Doh! <–homer simpson RT @Mitch_M Everyone thinks they’re authentic except televangelists (did I say that? lol) #HigherEdChat |
| 10:02 pm | Mitch_M: | @EffectiveBizDev He writes a blog people love to RT here, but doesn’t take comments so he has no idea what people really think #HigherEdChat |
| 10:02 pm | DR4WARD: | Q5 Sorry if this is too far off topic? Will Social Media Courses Enable a Cultural Shift in #Higher Ed? http://dld.bz/EazJ #higheredchat |
| 10:02 pm | Mitch_M: | @EffectiveBizDev And apparently could care less #HigherEdChat |
| 10:02 pm | cuferg: | @EffectiveBizDev Marketers like Klout But most audiences don’t know what it is or care. #higheredchat |
| 10:03 pm | Mitch_M: | @KyBedard LOL! Made me laugh out loud! #HigherEdChat |
| 10:03 pm | cuferg: | @Mitch_M @EffectiveBizDev Can you explain that Godin comment? re: missing out. #higheredchat |
| 10:03 pm | GWToday: | @jeannieborin no idea how to define it. try to ask as many students as I can tho to learn what they need! #higheredchat |
| 10:03 pm | EffectiveBizDev: | OK, just about out of time for today! Thank you so much toe everyone who joining in the convo today – greatly appreciated! #HigherEdChat |
| 10:03 pm | KyBedard: | NO..LOL= not really laughing RT @Mitch_M LOL! Made me laugh out loud! #HigherEdChat |
| 10:03 pm | EffectiveBizDev: | My mktg came out! RT @cuferg: @EffectiveBizDev Marketers like Klout But most audiences dont know what it is or care. #HigherEdChat |
| 10:04 pm | Mitch_M: | @cuferg I already did! lol #HigherEdChat |
| 10:04 pm | EffectiveBizDev: | RT @GWToday: @jeannieborin no idea how to define it. try to ask as many students as I can tho to learn what they need! #HigherEdChat |
| 10:04 pm | EffectiveBizDev: |
Remember to join us HERE every Wednesday at 4pmET for #HigherEdChat |
| 10:05 pm | jeannieborin: | Glad to have the time to join – until next time #higheredchat visit us: www.college-connections.com |
| 10:05 pm | EffectiveBizDev: | @jeannieborin thank you! #HigherEdChat |
| 10:05 pm | EffectiveBizDev: | Check back here and @HigherEdChat tomorrow for a complete transcript of today’s convo on influence! #HigherEdChat |
| 10:06 pm | EffectiveBizDev: | Thanks again, everyone! #HigherEdChat |
| 10:06 pm | KyBedard: | I’ll DM u the info too RT @eric_andersen oh wow that sounds like geek heaven name the place and time! @EffectiveBizDev #higheredchat |
| 10:06 pm | DR4WARD: | Thank you @EffectiveBizDev for interesting #HigherEdChat |
| 10:07 pm | Mitch_M: | Once again, it was fun; thanks for inviting me #HigherEdChat |
| 10:08 pm | eric_andersen: | @EffectiveBizDev @GWToday @cuferg @Mitch_M @campusbound @ellisresearch @KyBedard thanks all, enjoyed the chat! #higheredchat |
| 10:09 pm | EffectiveBizDev: | @eric_andersen @EffectiveBizDev @GWToday @cuferg @Mitch_M @campusbound @ellisresearch @KyBedard Thank YOU all for coming! #HigherEdChat |
| 10:13 pm | zacharybaehr: | RT @EffectiveBizDev: RT @AndreaUseem: Saw this tweet; FB is making me dislike some ppl I know .. & Twitter is making me like some ppl I do not know #HigherEdChat |
| 10:18 pm | cuferg: | @Mitch_M Have got to love the delay on Twitter at this time of day. Just got that. Yes, very true. But his tribe loves him! #higheredchat |
| 10:50 pm | dstevenwhite: | Looks like I missed an awesome #HigherEdChat today. Thank you for the shout-out! |
| 10:55 pm | BrainTrack: | RT @HanoverHigherEd Do Highly Selective Colleges Increase Students’ Long-Term Earnings? http://ow.ly/46JCe via @Chronicle #higheredchat |
| 11:39 pm | shelisrael: | RT @EffectiveBizDev: me too! RT @campusbound: RTs. I RT’d this tweet; @shelisrael A quick little post on the value of retweet http://bit.ly/dWjEmZ #HigherEdChat |
| 11:47 pm | TopSchoolInc: | @EffectiveBizDev Sorry to have missed it. Influence is a very hot topic right now. #higheredchat |
