Transcript from #HigherEdChat 1/5/11: Social Media in Higher Education
All times are Pacific Time (via WTHashtag)
8:52 pm EffectiveBizDev: 8 minutes!! Today’s topic: #SocialMedia in #HigherEd… New year, new moves! #higheredchat
8:57 pm EffectiveSM: RT @EffectiveBizDev: 8 minutes!! Today’s topic: #SocialMedia in #HigherEd… New year, new moves! #higheredchat
8:58 pm EffectiveSM: Who is participating in our #HigherEdChat? #highered
9:01 pm AntonelliOhio: Hello #HigherEdChat! Sending warm wishes from chilly Ohio!
9:01 pm dstevenwhite: Confirming that I’m here and ready for a great chat! #HigherEdChat
9:02 pm EffectiveBizDev: Starting now – today’s topic: Social Media in Higher Education. A few mins for introductions! #higheredchat
9:02 pm laya_malka: Participating in #HigherEdChat, starting now. Very interested in Social Media & Higher Ed.
9:02 pm NSCS: Participating in #HigherEdChat, starting now. Very interested in Social Media & Higher Ed.
9:03 pm kytaylor88: Will be keeping up with @EffectiveBizDev for their #higheredchat today
9:04 pm EffectiveBizDev: HI @NSCS @laya_malka @dstevewhite @AntonelliOhio!!! #higheredchat
9:04 pm EffectiveBizDev: @kytaylor88 Yay!! hi!! #higheredchat
9:04 pm EffectiveSM: RT @kytaylor88: Will be keeping up with @EffectiveBizDev for their #higheredchat today
9:05 pm EffectiveSM: RT @dstevenwhite: Confirming that I’m here and ready for a great chat! #HigherEdChat
9:05 pm CelsiusMI: Checking in at #higheredchat – If you are interested in #4profit education you should join us!!
9:05 pm EffectiveSM: RT @laya_malka: Participating in #HigherEdChat, starting now. Very interested in Social Media & Higher Ed.
9:05 pm EffectiveBizDev: Everyone make sure to add #HigherEdChat to every comment so we can all see what you’re saying! 
9:05 pm EffectiveSM: RT @CelsiusMI: @APSCUnow Hope you are able to make it to #higheredchat today at 4p EST!! Spread the word to other #4profit #highered friends – THANKS!!
9:06 pm NSCS: I am w/ The National Society of Collegiate Scholars and we use SM in every way possible to connect with & engage our members. #HigherEdChat
9:06 pm AntonelliOhio: RT @EffectiveBizDev: Everyone make sure to add #HigherEdChat to every comment so we can all see what you’re saying!
9:07 pm EffectiveBizDev: @NSCS That’s awesome!! Good for you! #higheredchat
9:08 pm EffectiveBizDev: Quick rules: 3 questions for today’s chat (ie: Q1), respond to each question “A1″ and don’t forget to add #HigherEdChat to each comment!
9:09 pm EffectiveBizDev: Today’s topic: Social Media in Higher Education! First question at 4:10 #higheredchat
9:09 pm EMGonline: Keeping an eye in #higheredchat. Social media is always top of mind for us in #HEmkting
9:10 pm CollegeSurfing: Hey guys — anyone chatting? #higheredchat
9:11 pm EffectiveBizDev: @CollegeSurfing first question at 4:10! Today’s topic: social media in higher ed! #higheredchat
9:11 pm EffectiveSM: RT @EffectiveBizDev: Quick rules: 3 questions for today’s chat (ie: Q1), respond to each question “A1″ and don’t forget to add #HigherEdChat to each comment!
9:13 pm EffectiveBizDev: Q1: FAVORITE, MOST USEFUL MARKETING/ADMISSIONS TIP FROM 2010? #higheredchat
9:15 pm CelsiusMI: RT @EffectiveBizDev Q1: FAVORITE, MOST USEFUL MARKETING/ADMISSIONS TIP FROM 2010? #higheredchat
9:16 pm erod1233: checking in to the #HigherEdchat
9:17 pm EffectiveBizDev: @erod1233 Hi Hi! Thanks for joining! Topic is social media in highered! Q1: FAVORITE, MOST USEFUL MARKETING TIP FROM 2010?? #higheredchat
9:17 pm dstevenwhite: A1 Engage prospective students early and often via social media. Facebook fan pages for Incoming Class of 20XX good start #HigherEdChat
9:18 pm EffectiveBizDev: RT @dstevenwhite: A1 Engage prospective students early and often via social media. Facebook fan pages for Incoming Class of 20XX good start #HigherEdChat
9:18 pm EffectiveBizDev: @dstevenwhite Couldn’t agree more! It’s all about building relationships and getting personal! #higheredchat
9:19 pm CelsiusMI: UGH!! Trying to participate in #higheredchat but I am running into #FAILWHALE
9:19 pm EffectiveBizDev: Q1: FAVORITE, MOST USEFUL MARKETING/ADMISSIONS TIP FROM 2010! #higheredchat
9:20 pm EffectiveBizDev: @CelsiusMI aaah!! loathe him! try http://tweetchat.com/room/higheredchat, but it’s slow today! #higheredchat
9:22 pm EffectiveBizDev: Next question coming in 5 minutes! Everyone excited for a new year!? #higheredchat
9:22 pm CelsiusMI: @cuferg Join us for #higheredchat – Trying to participate but it appears to be #failwhale hour for me…. 
9:23 pm EffectiveSM: @CelsiusMI What a bad time for the #FailWhale to show up… ugh! #higheredchat
9:24 pm EffectiveSM: RT @CelsiusMI: UGH!! Trying to participate in #higheredchat but I am running into #FAILWHALE
9:24 pm EffectiveBizDev: #higheredchat is bringing out the #failwhale!!
9:24 pm dstevenwhite: @EffectiveBizDev @CelsiusMI TweetChat slow today as well (3 to 5 minute lag) #HigherEdChat
9:24 pm EffectiveBizDev: I know #Twitter is ridiculously slow right now, but onto the next question! #higheredchat
9:25 pm EffectiveBizDev: @dstevenwhite @CelsiusMI IT’S AWFUL! Hang in there everyone!! #higheredchat
9:25 pm EffectiveBizDev: Q2: PREDICTIONS IN SOCIAL MEDIA FOR 2011? WHAT NEW THINGS WILL YOUR SCHOOL TRY?! #higheredchat
9:28 pm AntonelliOhio: A2) Would love to integrate more video and feature/tag more student coursework. #higheredchat
9:28 pm dstevenwhite: Q2 I’m excited about p-marketing (location-based marketing) oppty’s. Harvard has a 4sqr page: http://foursquare.com/harvard #HigherEdChat
9:28 pm EffectiveBizDev: Dear #Twitter Nation / #FailWhale, #HigherEdChat apologizes for causing serious technological chaos this afternoon! Please hurry up already!
9:30 pm EffectiveBizDev: VID IS THE NEW THING! RT @AntonelliOhio: A2) Would love to integrate more video and feature/tag more student coursework. #higheredchat
9:30 pm dstevenwhite: @AntonelliOhio Aweome idea as long as you moderate video content and student uploads #higheredchat
9:30 pm EffectiveBizDev: YES! Some ppl think it’s going away! I beg to differ! @dstevenwhite: re: p-marketing (location-based marketing) oppty’s. #HigherEdChat
9:31 pm EffectiveSM: RT @dstevenwhite: Q2 I’m excited about p-marketing (location-based marketing) oppty’s. Harvard has a 4sqr page: http://foursquare.com/harvard #HigherEdChat
9:32 pm EffectiveSM: @dstevenwhite Harvard’s @foursquare page is very impressive. #higheredchat
9:33 pm erod1233: @dstevenwhite will your #MKT420 class next semester incorporate social media as #MKT421 did? especially since SM keeps growing #Higheredchat
9:33 pm cassieviau: @dstevenwhite I love the Harvard foursquare page! I think it’s such a great idea. #higheredchat
9:33 pm AntonelliOhio: @dstevenwhite Valid point! I am the gatekeeper in that area. And love @foursquare integration! #higheredchat
9:34 pm AntonelliOhio: Also believe linked-in needs to be utilized more among student population. #higheredchat
9:35 pm EffectiveBizDev: @AntonelliOhio @dstevenwhite I tried explaining @foursquare to sum1 last weekend… I sounded like a total creep. We get it 
#higheredchat
9:36 pm EffectiveBizDev: A2: I think there’s going to be more interactive product. Saw at Seton Hall u can ‘”like” classes via FB on their homepage #higheredchat
9:36 pm EffectiveBizDev: @AntonelliOhio #LinkedIn = Job opps for grads! #higheredchat
9:37 pm _JusticePublish: RT @NSCS: I am w/ The National Society of Collegiate Scholars and we use SM in every way possible to connect with & engage our members. #HigherEdChat
9:37 pm cassieviau: Awesome idea! RT @effectivebizdev: A2: Saw at Seton Hall u can ‘”like” classes via FB on their homepage #higheredchat
9:37 pm EffectiveBizDev: Few more minutes until Q3!! #higheredchat
9:37 pm EffectiveSM: @AntonelliOhio LI is a great tool for students->LinkedIn to Help Recent Grads Find Jobs with New Feature http://ht.ly/3yRWF #higheredchat
9:38 pm EffectiveBizDev: **Don’t forget to add the hashtag #HigherEdChat to each tweet!
9:39 pm LaurenBarber7: Who is participating in @EffectiveSM @EffectiveBizDev #higheredchat? It’s taking place right now! #highered
9:39 pm EffectiveBizDev: We talked about what we’re excited about in ’11, now: Q3: WHAT NOT TO DO IN 2011?? WHAT DIDN’T WORK LAST YR?? #higheredchat
9:40 pm EffectiveSM: @NSCS Do you find that your members utilize Twitter at all? Or more so Facebook? #HigherEdChat
9:40 pm eeegeee: Who’s participating in @EffectiveBizDev’s #HigherEdChat right now… hint hint?!?!?!
9:41 pm EffectiveBizDev: Q3: WHAT NOT TO DO IN 2011?? WHAT DIDN’T WORK LAST YR?? #higheredchat
9:41 pm EffectiveSM: @onlinecourse If you’re interested, #higheredchat is taking place right now!
9:43 pm EffectiveBizDev: A3: thinking that your school has a natural online presence. If you don’t take control, someone else will – good OR bad…. #higheredchat
9:43 pm cassieviau: RT @effectivebizdev: Q3: WHAT NOT TO DO IN 2011?? WHAT DIDN’T WORK LAST YR?? #higheredchat
9:44 pm dstevenwhite: A3: put your university’s MySpace page to bed and don’t neglect negative comments on Yelp #higheredchat
9:45 pm LaurenBarber7: RT @effectivebizdev: Q3: WHAT NOT TO DO IN 2011?? WHAT DIDN’T WORK LAST YR?? #higheredchat
9:45 pm EffectiveBizDev: #HigherEdChat is only going until 5pmET today. Eventually we will be able to extend our discussions and go later!
9:46 pm cassieviau: @effectivebizdev A3: Tunnel vision never works! Need to look at all marketing opportunities, not just things you do now. #higheredchat
9:46 pm EffectiveBizDev: Myspace, out. Rep Mgt, in. RT @dstevenwhite: A3: put ur uni’s MySpace page to bed & don’t neglect negative comments on Yelp #higheredchat
9:46 pm EffectiveBizDev: RT @cassieviau: @effectivebizdev A3: Tunnel vision never works! Need to look at all marketing opportunities, not just things you do now. #higheredchat
9:46 pm dstevenwhite: meant “ignore” not “neglect” #higheredchat
9:47 pm EffectiveSM: @dstevenwhite Great point, all negative comments about your school should continue to be monitored/answered #higheredchat
9:47 pm EffectiveSM: RT @dstevenwhite: A3: put your university’s MySpace page to bed and don’t neglect negative comments on Yelp #higheredchat
9:49 pm EMGonline: RE: neg comments: College should have a social media policy viewable by all about what is acceptable & what is not #higheredchat ^TB
9:49 pm mattymo424: @EffectiveBizDev People are talking, talking about people #HigherEdChat
9:50 pm EffectiveSM: @mattymo424 Matthew is referring to Reputation Management… Excellent point #higheredchat
9:51 pm tkarow: RT @EMGonline: RE: neg comments: College should have a social media policy viewable by all about what is acceptable & what is not #higheredchat ^TB
9:51 pm EffectiveSM: RT @EMGonline: RE: neg comments: College should have a social media policy viewable by all about what is acceptable & what is not #higheredchat ^TB
9:51 pm NSCS: @EffectiveSM Struggled w/ schools wanting us to remove negative comments about them on our Fb pages. How can we handle that? #higheredchat
9:51 pm mattymo424: @EffectiveBizDev Let’s give them something to talk about! A little mystery to figure out… #higheredchat
9:52 pm EffectiveBizDev: @tkarow Join us for #HigherEdChat! Opening the floor to questions, comments, etc. soon!
9:52 pm EffectiveBizDev: @EMGonline Are you saying on college pages they should have rules of some sort? #higheredchat
9:53 pm LaurenBarber7: @EMGonline Agreed- Must have rules about what is appropriate to post on the FB wall, etc. It shouldn’t be a free for all. #higheredchat
9:53 pm NSCS: @effectivesm Our users are definitely WAY more active on Fb. Fb contests and convos are very active. Twitter never gets much. #higheredchat
9:53 pm kytaylor88: @effectivebizdev A3 Maintenance of SM pages are required, some schools update sparsely #higheredchat
9:53 pm EffectiveBizDev: @readywriting No worries! Plz joing ASAP #higheredchat
9:54 pm dstevenwhite: @NSCS not certain that you can remove negative comments from public pages. Best strategy is to address them. #higheredchat
9:55 pm NSCS: @EMGonline Re: comments. What if our policy differs from school policy? It’s an NSCS Fb page, but for chapter at THAT school. #higheredchat
9:55 pm EMGonline: YES!!! We have guidelines on our LI page. I have deleted comments that didn’t fit the guidelines http://linkd.in/gOup2v #higheredchat ^TB
9:55 pm EffectiveBizDev: Absolutely. Thy prob don’t have the resources 2 manage RT @kytaylor88: A3 Maintenance of SM pages, sum schools update sparsely #higheredchat
9:56 pm EffectiveBizDev: @EMGonline Couldn’t agree more!! #higheredchat
9:56 pm erod1233: A3 Blogs especially need to be regularly updated. These play a significant role regarding school events, experiences, etc. #Higheredchat
9:56 pm EffectiveBizDev: @NSCS @EMGonline You’ll probably want to have an agreement #higheredchat
9:56 pm EffectiveBizDev: Open discussion time! #HigherEdChat
9:57 pm EffectiveBizDev: @erod1233 yes yes. current content is key! #higheredchat
9:58 pm EMGonline: @NSCS All branch policies should most likely funnel from school. But you should have some input into the overall policy #higheredchat ^TB
9:58 pm NSCS: @dstevenwhite The school’s demanding they be removed accord. to their policy. A little tricky as to who’s policies we follow. #higheredchat
9:58 pm EffectiveBizDev: RT @EMGonline: @NSCS All branch policies should most likely funnel from school. But you should have some input into the overall policy #higheredchat ^TB
9:58 pm kytaylor88: @EffectiveBizDev A3: @erod1233 I think blogs often get overlooked by schools in terms of their SM focus #higheredchat
9:59 pm EffectiveSM: @erod1233 Agreed! Blogs need to be updated on a regular basis. Real-time information is what grabs peoples attention! #higheredchat
9:59 pm EffectiveBizDev: @kytaylor88 @erod1233 And I think it’s an awesome connection between students and prospective students. #higheredchat
10:00 pm EMGonline: @LaurenBarber7 There are many corporate examples of how FB free for alls and comment deletion have gone bad #higheredchat ^TB
10:00 pm NSCS: A3 – It really takes a (at least) 1 full-time person to manage SM properly. #HigherEdChat
10:00 pm EffectiveBizDev: Even grads/faculty and prospective students, etc. #higheredchat @kytaylor88 @erod1233
10:00 pm EffectiveBizDev: RT @NSCS: A3 – It really takes a (at least) 1 full-time person to manage SM properly. #HigherEdChat
10:00 pm EffectiveBizDev: @NSCS Yes. It’s a REAL job! #higheredchat
10:00 pm KellyNormand: Easy on the CAPS LOCK RT @CassieViau RT @effectivebizdev: Q3: WHAT NOT TO DO IN 2011?? WHAT DIDN’T WORK LAST YR?? #higheredchat
10:00 pm EffectiveBizDev: RT @EMGonline: @LaurenBarber7 There are many corporate examples of how FB free for alls and comment deletion have gone bad #higheredchat ^TB
10:01 pm EffectiveSM: @NSCS We try never to delete comments on any FB walls, however if comments are irrelevant we will evaluate the situation #higheredchat
10:01 pm JeffreyJBarnett: RT @NSCS: A3 – It really takes a (at least) 1 full-time person to manage SM properly. #HigherEdChat
10:01 pm EffectiveSM: RT @NSCS: @EffectiveSM Struggled w/ schools wanting us to remove negative comments about them on our Fb pages. How can we handle that? #higheredchat
10:01 pm erod1233: @kytaylor88 @EffectiveBizDev Agreed there should be numerous blogs illustrating student faculty and university perspectives. #Higheredchat
10:02 pm EffectiveBizDev: ok guys, time to wrap things up! very successful first #higheredchat if i do say so myself!
10:02 pm EffectiveSM: @NSCS Wishing more people would move over to Twitter! Majority of students we handle are only on FB too #higheredchat
10:02 pm NSCS: Q-Has anyone had luck inviting students to blog for school/group/etc.? #HigherEdChat
10:03 pm EffectiveBizDev: FYI >> #HigherEdChat LinkedIn Grp: http://ht.ly/3yEWu & Topic requests for future chats: http://ht.ly/3yEWv
10:03 pm GreigWells: RT @EffectiveBizDev2011FYI >> #HigherEdChat LinkedIn Grp: http://ht.ly/3yEWu & Topic requests for future chats: … http://bit.ly/e1yaI8
10:04 pm CelsiusMI: Me 2 RT @EffectiveSM @NSCS Wishing more people would move over to Twitter! Majority of students we handle are only on FB too #higheredchat
10:04 pm EffectiveBizDev: Next week’s chat will be focused around the conclusion of our chat tonight: Reputation management & your school’s brand image! #Higheredchat
10:04 pm EffectiveBizDev: @GreigWells Thanks! Hope you can join us next week for #HigherEdChat WED 4pmET!!
10:04 pm EffectiveBizDev: RT @CelsiusMI: Me 2 RT @EffectiveSM @NSCS Wishing more people would move over to Twitter! Majority of students we handle are only on FB too #higheredchat
10:05 pm NSCS: At @NSCS, we have 1 FT SM person (me) as well as 3-5 interns assisting. We all do other things, but SM is 1 of main focuses. #HigherEdChat
10:05 pm EffectiveSM: @NSCS A good way to produce content for the blog is to interview successful students/grads. Great re-usable content, too #higheredchat
10:05 pm erod1233: @EffectiveBizDev looking forward to it! #higheredchat
10:06 pm EffectiveBizDev: You’ll also be able to find “How to Participate in a Twitter Chat” on our website tomorrow, along with a recap of tonight’s #HigherEdChat!
10:06 pm cassieviau: RT @effectivebizdev: Next week will be focused on conclusion of chat tonight: Reputation management & your school’s image! #Higheredchat
10:06 pm EffectiveSM: @CelsiusMI Thanks for the RT. There has to be a way to show students the value in Twitter! @dstevenwhite Any thoughts on this? #higheredchat
10:06 pm NSCS: Q- Are podcasts an effective way to engage students? #HigherEdChat
10:06 pm EffectiveBizDev: RT @EffectiveSM: @NSCS A good way to produce content for the blog is to interview successful students/grads. Great re-usable content, too #higheredchat
10:07 pm EMGonline: @NSCS This may help inspire thoughts on how to get more people involve in content creation http://bit.ly/fYLoVR #higheredchat
10:07 pm EffectiveBizDev: @NSCS I think podcasts could be used at individual campuses for sure! #higheredchat
10:08 pm LaurenBarber7: @emgonline I believe it! I don’t understand why people air their dirty laundry on social media platforms. Better ways 2 do it #higheredchat
10:08 pm cassieviau: RT @effectivebizdev: Find “How to Participate in a Twitter Chat” on our website tomorrow, along with a recap of tonight’s #HigherEdChat!
10:08 pm EffectiveBizDev: FYI >>> #HigherEdChat LinkedIn Grp: http://ht.ly/3yEWu & Topic requests for future chats: http://ht.ly/3yEWv
10:09 pm EffectiveBizDev: Next week’s chat will b focused around the conclusion of our chat tonight: Reputation management & your school’s brand image! #Higheredchat
10:10 pm dstevenwhite: @EffectiveSM @CelsiusMI difficult to get students interested in Twitter unless they are shown direct benefit. #higheredchat
10:10 pm NSCS: Thanks for the great chat! Good idea – keep it going! #HigherEdChat
10:12 pm EffectiveBizDev: @NSCS Thanks for joining us!! Hope to see you next Weds. at the same time!! #HigherEdChat
10:12 pm EffectiveBizDev: @dstevenwhite @EffectiveSM @CelsiusMI Definitely! If anything, it’s going to be current students. #higheredchat
10:13 pm EffectiveBizDev: SEE EVERYONE NEXT WEDNESDAY @ 4pmET FOR #HIGHEREDCHAT!
10:15 pm EffectiveSM: @laya_malka @CelsiusMI -> @dstevenwhite’s students are active on Twitter. What is your secret?! Cc: @erod1233 @kytaylor88 #higheredchat
10:17 pm CelsiusMI: @laya_malka @dstevenwhite #higheredchat We encourage schools to bring the virtual world into REAL life w/ daily visual reminders about it
10:18 pm EffectiveBizDev: You can always use the hashtag #HigherEdChat to keep the conversations flowing!
10:19 pm EffectiveSM: RT @CelsiusMI: @laya_malka @dstevenwhite #higheredchat We encourage schools to bring the virtual world into REAL life w/ daily visual reminders about it
10:19 pm EffectiveBizDev: Thanks to everyone for a great FIRST #HigherEdChat! Join us next Weds. (1/12) at 4pmET!
10:19 pm CelsiusMI: @laya_malka @dstevenwhite Good twitter friend (@jcatrino) teaches w/ Twitter. PRETTY INTERESTING experiment he is doing #higheredchat
10:19 pm EffectiveSM: RT @EffectiveBizDev: SEE EVERYONE NEXT WEDNESDAY @ 4pmET FOR #HIGHEREDCHAT!
10:20 pm EffectiveBizDev: @CelsiusMI @laya_malka @dstevenwhite @jcatrino These profs are great! It should be applied to every marketing curriculum now! #HigherEdChat
10:21 pm CelsiusMI: @Sethodell Would be great to catch you at the next #higheredchat — Thought you would join us today… Maybe next time?! cc: @ericstoller
10:26 pm eeegeee: @mattmedeiros noo even though it’s marketing in higher education, you can still join us! #higheredchat
10:58 pm KandyGirl0702: RT @NSCS: Q- Are podcasts an effective way to engage students? #HigherEdChat
11:21 pm EffectiveSM: Thank you to everyone who participated in our #HigherEdChat today. Stay tuned for our chat next week… same time, same place!
11:22 pm LaurenBarber7: RT @effectivesm: Thank you to every1 who participated in our #HigherEdChat today. Stay tuned for our chat next week- same time, same place!
