Transcript from #HigherEdChat 1/19/11: Your School’s “New” Marketing Department

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All times are Pacific Time (via WTHashtag)
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January 19, 2011

8:52 pm EffectiveBizDev: Big question: WILL @TweetChat work for #HigherEdChat today?! Womp womp….
8:57 pm EffectiveBizDev: Here we goooo! Getting ready to start in 5 minutes! #HigherEdChat
8:59 pm cuferg: In a meeting for a bit, then hoping to catch the last half of #higheredchat.
9:00 pm EffectiveBizDev: Today’s topic is: “Your ‘New’ Marketing Department” #HigherEdChat
9:02 pm EffectiveBizDev: @tkarow #higheredchat right now? :)
9:04 pm EffectiveBizDev: Welcome, everyone! Let’s take a few minutes for introductions… #HigherEdChat
9:07 pm EffectiveBizDev: Today’s topic is, “Your ‘NEW’ Marketing Department” – Let’s take a few minutes for introductions… #HigherEdChat
9:10 pm tkarow: Joining #HigherEdChat now
9:11 pm EffectiveBizDev: @tkarow Woohoo! Welcome! #higheredchat
9:11 pm cassieviau: RT @effectivebizdev: Today’s topic is, “Your ‘NEW’ Marketing Department” – Let’s take a few minutes for introductions… #HigherEdChat
9:11 pm EffectiveSM: Today’s topic is, “Your ‘NEW’ Marketing Department” – Let’s take a few minutes for introductions… #HigherEdChat
9:12 pm EffectiveBizDev: Where is everyone?! First questions coming up…. #HigherEdChat
9:14 pm tkarow: #HigherEdChat Seems to be a glitch in loading up, but I promo/market cultural arts events at a community college outside Chicago
9:15 pm KyBedard: @EffectiveBizDev Hey folks. #higheredchat
9:15 pm EffectiveBizDev: @kybedard Thank goodness!! No one’s here yet? :’( #higheredchat
9:16 pm ericstoller: Hey! It looks like I’m going to make part of today’s conversation! Sweet! Eric Stoller , blogger for @InsideHigherEd #higheredchat
9:16 pm EffectiveBizDev: @tkarow Yes, VERY slow today! What’s going on?! Is cultural arts one of the degrees? #higheredchat
9:16 pm dstevenwhite: confirming that I’m here #higheredchat
9:17 pm EffectiveBizDev: @EricStoller @InsideHigherEd Woohoo, great!! Today’s extremely slow – Idk where everyone is! Might have to go until 5:15… #higheredchat
9:17 pm kylelussier: Greetings and well met all! My second time attending. #higheredchat
9:17 pm EffectiveBizDev: @dstevenwhite Thank goodness!!! :-D #higheredchat
9:18 pm EffectiveBizDev: Hey @KyleLussier – welcome!! #higheredchat
9:18 pm KyBedard: @EffectiveBizDev I see quite a few ppl.(think there might be a delay) #higheredchat
9:19 pm eeegeee: Can I pretend to be someone else too? ;) cc: @KyBedard #higheredchat
9:19 pm EffectiveBizDev: Well, I’ll just let be join in – let’s get stahhhted! #higheredchat
9:20 pm KyBedard: @EeeGeee haha. Very funny! #higheredchat
9:20 pm EffectiveBizDev:

Welcome to our 3rd #higheredchat! Q1: WHAT DO U BELIEVE IS THE ROLE OF SOCIAL MEDIA IN UR SCHOOL’S MKTG PLAN?? #higheredchat
9:21 pm EffectiveBizDev: Remember to add, “#higheredchat” to each tweet to we can see that you’re saying :-D
9:22 pm tkarow: @EffectiveBizDev #HigherEdChat social media crucial in getting word out to more varied audience & in making media connections more broadly
9:23 pm EffectiveBizDev: A1: Building relationships w/ potentials students/clients? #higheredchat
9:23 pm cassieviau: RT @effectivebizdev: Q1: WHAT DO U BELIEVE IS THE ROLE OF SOCIAL MEDIA IN UR SCHOOL’S MKTG PLAN?? #higheredchat
9:23 pm cassieviau: RT @effectivebizdev: A1: Building relationships w/ potentials students/clients? #higheredchat
9:23 pm EffectiveBizDev: @tkarow Definitely agree – it’s an online resource! #higheredchat
9:24 pm EffectiveBizDev: A1: Promotions & marketing of specific campus events or contests? #higheredchat
9:24 pm dstevenwhite: A1 What marketing plan? Historically, we treat marketing as something bad or too costly. Total PR focus with some social media #higheredchat
9:25 pm tkarow: @EffectiveBizDev #HigherEdChat Yes, building relationships more broadly in whole community as everyone can attend our college
9:25 pm KyBedard: @EffectiveBizDev I am very inexperienced but would assume #SM is a great tool for bringing the classroom to life? #higheredchat
9:25 pm EffectiveBizDev: @dstevenwhite So no role at all!? What about marketing to a specific audience via SMM? #higheredchat #PR
9:26 pm EffectiveBizDev: @KyBedard I think @dstevenwhite would agree w/ you on that one! #higheredchat
9:26 pm erod1233: A1: Reaching out to potential/future students. Also, letting the general public know about specific school happenings. #Higheredchat
9:26 pm tkarow: @EffectiveBizDev #HigherEdChat Yes, individually market events on Twitter, such as 2day’s hypnotist 4 Welcome Week event
9:27 pm MattMarek888: Eventually potentials, working from inside out on our target audience…hello all! #HigherEdChat
9:27 pm cassieviau: RT @dstevenwhite: A1 Historically, we treat marketing as something bad or too costly. Total PR focus with some social media #higheredchat
9:27 pm KyBedard: @dstevenwhite interesting! #higheredchat
9:27 pm EffectiveBizDev: Hey @erod1233! Glad you could join #higheredchat!!
9:28 pm EffectiveBizDev: @erod1233 Saw a lil “debate” abt pitching via SM the other day – would u be turned off if a school came after u on here? #higheredchat
9:29 pm dstevenwhite: @kytaylor88, was just hired to manage SMM for graduate studies. After leading, now behind the curve trying to catch up! #higheredchat
9:29 pm EffectiveBizDev: @MattMarek888 HI HI!! Thanks for joining in #higheredchat
9:29 pm KyBedard: @EffectiveBizDev @dstevenwhite I have learned instead of textbooks,u can use social bookmarking tools 2 share info?thoughts? #higheredchat
9:29 pm erod1233: @EffectiveBizDev glad I could join as well. #Higheredchat is a great break from all this freezing rain.
9:30 pm EffectiveBizDev: Saw a lil “debate” abt pitching via SM the other day – would u be turned off if a comp came after u on here? #higheredchat cc: @mattmedeiros
9:30 pm EffectiveBizDev: @dstevenwhite Too bad @kytaylor88 is working tonight! #fail #higheredchat
9:31 pm EffectiveBizDev: @erod1233 ICK!!!! #Boston #weather #higheredchat
9:31 pm teamsiems: RT @EffectiveBizDev: Welcome to our 3rd #higheredchat! Q1: WHAT DO U BELIEVE IS THE ROLE OF SOCIAL MEDIA IN UR SCHOOL’S MKTG PLAN?? #higheredchat
9:31 pm KyBedard: @erod1233 you must be from MA? #higheredchat
9:32 pm EffectiveBizDev:

Q2: WILL THE JOB OF A MKTG MANAGER BECOME MORE DIFFICULT, LESS, OR STAY THE SAME?? #HIGHEREDCHAT
9:32 pm EffectiveBizDev: @KyBedard @erod1233 Oh, he is! maybe he’d like some BUTTAAAH #higheredchat cc: @PamMktgNut
9:32 pm ericstoller: A1 Integrated marketing plan at my former institution relies heavily on social media: http://oregonstate.edu/urm/integrated #higheredchat
9:33 pm EffectiveBizDev: A2: In a way, I think it become “easier” (if u want to use that word) – connecting w/ students will be easier at least! #higheredchat
9:33 pm erod1233: @KyBedard Yes, #Burlington to be exact. You as well? #higheredchat
9:34 pm KyBedard: @dstevenwhite @kytaylor88 Is the blackboard obsolete yet? #higheredchat
9:34 pm tkarow: @EffectiveBizDev #HigherEdChat Any tips 4 reaching out 2 media 4 larger stories, such as speaker who could affect nat’l cultural attitudes?
9:34 pm EffectiveBizDev: @EricStoller Really cool! Integration is KEY! #higheredchat cc; @bnolet re: http://oregonstate.edu/urm/integrated
9:34 pm cassieviau: RT @effectivebizdev: Q2: WILL THE JOB OF A MKTG MANAGER BECOME MORE DIFFICULT, LESS, OR STAY THE SAME?? #HIGHEREDCHAT
9:34 pm KyBedard: @erod1233 We are neighbors. Concord..right down the road #higheredchat
9:35 pm ericstoller: A2: IMHO, the role of a marketing mgr is always evolving. It never stays the same. It’s only difficult if you don’t like it. #higheredchat
9:36 pm KyBedard: @EffectiveBizDev Marketing Manager is starting to wear more and more hats, esp in SMB. email,mobile,social, lead gen duties. #higheredchat
9:36 pm erod1233: I would! RT @EffectiveBizDev Saw a lil “debate” abt pitching via SM would u be turned off if a school came after u on here? #higheredchat
9:37 pm KyBedard: @EricStoller I think flexibility and versatility are definite “musts” #higheredchat
9:37 pm EffectiveBizDev: @EricStoller I think mktg in general is alwaysss evolving! There’s always something new and the technology is crazy! #higheredchat
9:37 pm EffectiveBizDev: @erod1233 be turned OFF?? #higheredchat
9:37 pm dstevenwhite: @KyBedard @kytaylor88 most definitely the blackboard is obsolete. TweetChat and Poll Everywhere rule in classes today. #higheredchat
9:38 pm EffectiveBizDev: @KyBedard @EricStoller You HAVE to be flexible! There’s always a curveball comin’! #higheredchat
9:39 pm KyBedard: @dstevenwhite @kytaylor88 Do you think that is helping improve class participation? #higheredchat ( i wanna go back to school)
9:39 pm teamsiems: A1: community involvement e.g. @foursquare scavenger hunt sponsored by @tamutalk & read in newspaper @thebattonline #HigherEdChat
9:39 pm tkarow: @EricStoller #HigherEdChat agree marketing always evolving, only need 2 look at what the big brands R doing
9:39 pm dstevenwhite: A2 CMO’s have the shortest life-spans of any on the executive team. Just sayin’ #higheredchat
9:39 pm EffectiveBizDev: @dstevenwhite WHY wasn’t this happening when I was at @umassd?? Hrmph! :( #higheredchat @KyBedard @kytaylor88
9:39 pm KyBedard: @EffectiveBizDev @EricStoller I’m like the dood in the Matrix dodging bullets in slo-mo #higheredchat
9:39 pm KyBedard: @EffectiveBizDev @dstevenwhite @umassd @kytaylor88 Man, I always sleeping like Ferris Buellar #higheredchat
9:39 pm cassieviau: RT @ericstoller: A1 Integrated mktng plan at former institution relies heavily on social media. #higheredchat http://ht.ly/3GLhi
9:40 pm teamsiems: RT @EffectiveBizDev: Q2: WILL THE JOB OF A MKTG MANAGER BECOME MORE DIFFICULT, LESS, OR STAY THE SAME?? #HIGHEREDCHAT
9:40 pm EffectiveBizDev:

Q3: WHAT DEPARTMENTS WILL NEED TO EMBRACE SOCIAL MEDIA THE MOST?? #HIGHEREDCHAT
9:40 pm EffectiveBizDev: @KyBedard @EricStoller hahahahahah I’m picturing it! But, it’s true! #higheredchat
9:40 pm KyBedard: @dstevenwhite CMO life span? short? Oh-boy. Have I just lost total motivation on my career #higheredchat
9:40 pm nickdenardis: @EffectiveBizDev @teamsiems More difficult for managers disconnected with the newest trends. #higheredchat
9:41 pm teamsiems: RT @EffectiveBizDev: Q3: WHAT DEPARTMENTS WILL NEED TO EMBRACE SOCIAL MEDIA THE MOST?? #HIGHEREDCHAT
9:41 pm EffectiveBizDev: A3: @dstevenwhite already mentioned that he uses #SMM as #PR – anyone else?? #higheredchat
9:41 pm cassieviau: RT @effectivebizdev: Q3: WHAT DEPARTMENTS WILL NEED TO EMBRACE SOCIAL MEDIA THE MOST?? #HIGHEREDCHAT
9:42 pm EffectiveBizDev: @nickdenardis @teamsiems Don’t you think the mktg managers are the ones who should be ahead of the trends?? #higheredchat
9:42 pm mattmedeiros: @effectivebizdev Nope. I’m always up for a spirited debate ;) #higheredchat
9:42 pm ericstoller: A3: It really depends on how you want to accomplish your goals & reach your outcomes. Need campus-wide buy-in and training. #higheredchat
9:42 pm tkarow: @EffectiveBizDev #HigherEdChat Lots of depts need 2 use social media, but I’m suspecting alumns need 2 be tapped 4 $ vis a vis state budgets
9:42 pm kylelussier: @cassieviau it will become more computer / web presence driven than any of us can currently imagine. #higheredchat
9:42 pm KyBedard: @EffectiveBizDev @EricStoller what? me doing a split + dodging bullets like Keanue? <–spent 10 mins editing his name #higheredchat
9:43 pm cassieviau: RT @kylelussier: @CassieViau it will become more computer / web presence driven than any of us can currently imagine. #higheredchat
9:43 pm EffectiveBizDev: Yikes! @nickdenardis RT @dstevenwhite: CMO’s have the shortest life-spans of any on the executive team. Just sayin’ #higheredchat
9:44 pm nickdenardis: @EffectiveBizDev @teamsiems I do. But mktg managers who don’t keep up will have a hard time, easy time for ones on top. #higheredchat
9:44 pm EffectiveBizDev: @KyleLussier @cassieviau and then SaaS/software/…robots will take over… #higheredchat
9:45 pm KyBedard: @EffectiveBizDev @KyleLussier @cassieviau I fell in love with a robot. turned out to be a real person tho. What the? #higheredchat
9:45 pm EffectiveBizDev: @nickdenardis @dstevenwhite agree – esp. now with a lot of… older… ppl in the CMO position. they’re not ready to give in. #higheredchat
9:46 pm dstevenwhite: A3 Uni’s need an overall MKT/PR plan that embraces SMM. Same for each college at the university. IMC and consistent branding #higheredchat
9:46 pm EffectiveBizDev: @KyBedard @KyleLussier @cassieviau HONESTLY!! #higheredchat
9:46 pm EffectiveBizDev:

Q4: IS SOCIAL MEDIA BETTER FOR LEAD GEN. OR RETENTION OF EXISTING STUDENTS? #HIGHEREDCHAT
9:47 pm cassieviau: RT @effectivebizdev: Q4: IS SOCIAL MEDIA BETTER FOR LEAD GEN. OR RETENTION OF EXISTING STUDENTS? #HIGHEREDCHAT
9:47 pm EffectiveBizDev: RT @dstevenwhite: A3 Uni’s need an overall MKT/PR plan that embraces SMM. Same for each college at the university. IMC and consistent branding #higheredchat
9:47 pm EffectiveBizDev: @dstevenwhite hallelujah! #higheredchat
9:47 pm cassieviau: RT @dstevenwhite: A3 Uni’s need overall MKT/PR plan that embraces SMM. Same for each college @ uni. IMC & consistent branding #higheredchat
9:47 pm nickdenardis: @EffectiveBizDev @dstevenwhite Same reason why PR people are still emailing releases hours b4 posting to the web! #dinosaurs #higheredchat
9:48 pm KyBedard: @EffectiveBizDev Be back. Phone call. This has been fun.#higheredchat
9:48 pm EffectiveBizDev: A4: I’m going to go ahead and say…. retention/interaction of existing students/clients #higheredchat
9:48 pm teamsiems: RT @EffectiveBizDev: Q4: IS SOCIAL MEDIA BETTER FOR LEAD GEN. OR RETENTION OF EXISTING STUDENTS? #HIGHEREDCHAT
9:49 pm EffectiveBizDev: @KyBedard Thanks for joining :-D you’re the best! #higheredchat
9:49 pm dstevenwhite: A4 all of the above. The key to SMM for Uni’s is engagement of all stakeholders known and unknown. #higheredchat
9:50 pm cassieviau: & getting referrals from them! RT @EffectiveBizDev: A4: retention/interaction of existing students/clients #higheredchat
9:50 pm dstevenwhite: @nickdenardis @EffectiveBizDev Exactly! #higheredchat
9:50 pm tkarow: @EffectiveBizDev #HigherEdChat Yes, agree! Retention of existing students, but there would be residual to the other issue 2!
9:51 pm EffectiveBizDev: RT @dstevenwhite: A4 all of the above. The key to SMM for Uni’s is engagement of all stakeholders known and unknown. #higheredchat
9:52 pm EffectiveBizDev: @dstevenwhite FOR SURE! What’s your big diff for interacting with the unknown over the known?? #higheredchat
9:53 pm EffectiveBizDev: @tkarow Very, very true! #higheredchat
9:53 pm EffectiveBizDev: @dstevenwhite FYI: next weeks topic has to do with #mobile #marketing, so get ready!! ;) #higheredchat
9:54 pm dstevenwhite: @EffectiveBizDev keeping the PR message positive, informative, timely, focused and consistent #higheredchat
9:55 pm EffectiveBizDev:

Leading into next week’s topic: Q5: THOUGHTS ON MOBILE MARKETING? HOW WOULD U INTEGRATE AS PART OF SMM/#HIGHEREDADMISSIONS? #HIGHEREDCHAT
9:55 pm tkarow: @EffectiveBizDev #HigherEdChat Thanx 4 some gr8 insights everyone!
9:55 pm teamsiems: RT @EffectiveBizDev: Leading into next week’s topic: Q5: THOUGHTS ON MOBILE MARKETING? HOW WOULD U INTEGRATE AS PART OF SMM/#HIGHERED #ADMISSIONS? #HIGHEREDCHAT
9:55 pm EffectiveBizDev: @dstevenwhite Love the positivity gesture! #higheredchat
9:56 pm ericstoller: A4: It’s useful 4 both. Different folks using social media channels. Lead gen folks aren’t usually involved w/ retention work. #higheredchat
9:56 pm EffectiveBizDev: @tkarow Thanks for joining us!! Hopefully #higheredchat picks up more next week – keep coming back :)
9:57 pm EffectiveBizDev: RT @ericstoller: A4: It’s useful 4 both. Different folks using social media channels. Lead gen folks aren’t usually involved w/ retention work. #higheredchat
9:57 pm dstevenwhite: @EffectiveBizDev AWESOME! I will participate via mobile phone to keep consistent with the theme #higheredchat
9:57 pm cassieviau: RT @effectivebizdev: @dstevenwhite FYI: next weeks topic has to do with #mobile #marketing, so get ready!! ;) #higheredchat
9:58 pm cassieviau: haha perfect! RT @dstevenwhite: @EffectiveBizDev AWESOME! I will participate via mobile phone to keep consistent w/ the theme #higheredchat
9:58 pm EffectiveBizDev: hahah of course! RT @dstevenwhite: AWESOME! I will participate via mobile phone to keep consistent with the theme #higheredchat
9:59 pm EffectiveBizDev:

Join the #HigherEdChat LinkedIn Grp: http://ht.ly/3Cum4 & Request topics for future chats: http://ht.ly/3Cum5 #highered
9:59 pm EffectiveBizDev: RT @ericstoller: A5: Mobile marketing has to be tied to IMC plan. SMM, LBS (Places, 4Square, SCVNGR), QR Codes, Video, unique content, etc. #higheredchat
10:00 pm EffectiveBizDev: @EricStoller I’ve seen admission use it as well to keep appts/interviews – cool stuff! @foursquare as well, great promo tool! #higheredchat
10:01 pm kylelussier: People may communicate entirely by mobile soon and if so virtually all demand gen will be direct to mobile. #higheredchat
10:01 pm EffectiveBizDev:

Everyone make sure to spread the word about #higheredchat!! Every Weds @ 4pmET :)

10:01 pm EffectiveBizDev: RT @kylelussier: People may communicate entirely by mobile soon and if so virtually all demand gen will be direct to mobile. #higheredchat
10:02 pm eeegeee: Let’s get #higheredchat kickin’! Spread the word!
10:03 pm EffectiveBizDev: Thanks so much to everyone for participating today!!! Hope to have more ppl join soon to really get the convos going :-D #higheredchat
10:03 pm dstevenwhite: @ericstoller Lovin’ QR codes – http://ow.ly/i/7gIl #higheredchat
10:04 pm EffectiveBizDev: RT @dstevenwhite: @ericstoller Lovin’ QR codes – http://ow.ly/i/7gIl #higheredchat
10:05 pm EffectiveBizDev:

And don’t forget to visit http://effectivestudentmarketing.com tomorrow morning for a complete transcript of tonight’s #higheredchat!
10:05 pm ericstoller: @dstevenwhite Love the potential for use in so many areas within higher ed. IHE post on QR Codes – http://bit.ly/bUENLI #higheredchat
10:06 pm EffectiveBizDev: #HigherEdChat every Weds. at 4pmET!!!
10:07 pm dstevenwhite: RT @ericstoller: @dstevenwhite Love the potential for use in so many areas within higher ed. IHE post on QR Codes – http://bit.ly/bUENLI #higheredchat
10:10 pm EffectiveBizDev: RT @ericstoller: @dstevenwhite Love the potential for use in so many areas within higher ed. IHE post on QR Codes – http://bit.ly/bUENLI #higheredchat
10:11 pm EffectiveBizDev: @EricStoller @dstevenwhite Really awesome tool for #highered! re: http://bit.ly/bUENLI #higheredchat
10:12 pm teamsiems: RT @EffectiveBizDev: #HigherEdChat every Weds. at 4pmET!!!
10:16 pm williamgstevens: RT @kylelussier: People may communicate entirely by mobile soon and if so virtually all demand gen will be direct to mobile. #higheredchat
10:26 pm ProfessorGary: RT @EffectiveBizDev: @EricStoller @dstevenwhite Really awesome tool for #highered! re: http://bit.ly/bUENLI #higheredchat
10:39 pm KyBedard: @erod1233 @tkarow @dstevenwhite Thanks for the follow guys and all the great insight!! #higheredchat #justmet
10:39 pm erod1233: @EffectiveBizDev lost power earlier for a bit and got booted from the #higheredchat. Saw next weeks topic and really looking forward to it.
January 20, 2011
6:52 am speby: RT @dstevenwhite: @KyBedard @kytaylor88 most definitely the blackboard is obsolete. TweetChat and Poll Everywhere rule in classes today. #higheredchat
2:08 pm nicholemcgill: @effectivebizdev And next time, I’ll try to make #higheredchat Wednesdays at 4 p.m. ET

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