Student Marketing Company Founder Furthers Online Student Recruitment Efforts

Sunday, June 8th, 2008

Andy Kelley, founder of Boston-area student marketing company, Effective Student Marketing (ESM), was selected, along with other top educators, marketers and industry leaders, for membership on the College Bound Network Advisory Council. The Advisory Council was responsible, in part, for developing the campaign strategy for Reach Students Online, a resource-rich web site officially launched on February 14, 2008. ReachStudentsOnline.org is comprised of an extensive library of online student recruitment information, marketing tools and techniques designed for representatives of colleges, universities, career schools, Fortune 1000 companies, military branches and education companies.

Andover, MA (PRWEB) June 2, 2008 – Andy Kelley, founder of Boston-area student marketing company, Effective Student Marketing (ESM), was selected, along with other top educators, marketers and industry leaders, for membership on the College Bound Network Advisory Council.

The Advisory Council was responsible, in part, for developing the campaign strategy for Reach Students Online, a resource-rich web site officially launched on February 14, 2008. ReachStudentsOnline.org is comprised of an extensive library of online student recruitment information, marketing tools and techniques designed for representatives of colleges, universities, career schools, Fortune 1000 companies, military branches and education companies. The Advisory Council includes academic advisors, advisors in career education and marketing and non-profit specialists.

“My involvement in the Reach Students Online Advisory Council has given me the opportunity to play an integral role in shaping the future and continued growth of online student recruitment marketing – arguably the most targeted, measurable and cost-effective method of recruiting students,” said Kelley.

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About Effective Student Marketing

Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.

The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.

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My involvement in the Reach Students Online Advisory Council has given me the opportunity to play an integral role in shaping the future and continued growth of online student recruitment marketing.