Transcript from #HigherEdChat 1/12/11: Reputation Management & Your School’s Brand Image
Whether people are talking about you on Facebook or somewhere else, the fact is, they’re going to talk. (And they don’t always give your school a glowing review.) Every school gets complaints, but the way you handle these complaints can separate your school from the competition:
1. Do you have someone monitoring what people say about your school (or company)?
2. How do you handle negative comments/complaints about your school?
3. People always focus on the negative – What about positive comments? Do you do anything to promote or highlight the good?
4. Do you believe that you should let your online presence happen naturally, or do you think you should take over and control what happens?
5. Is it worth it to invest in a school’s reputation management campaign?
.
.
All times are Pacific Time (via WTHashtag)
| January 12, 2011 | ||
| 2:55 am | CelsiusMI: | Hola @EffectiveBizDev ! Thanks for the RT.. Looking forward to #higheredchat this Wednesday  re: #4profit #highered #socialmedia |
| 3:11 am | erod1233: | @ESM_BizDev since I’ll probably be snowed in, tomorrows #higheredchat at 4 is probably going to be the highlight of my day! |
| 3:15 am | eeegeee: | @erod1233 haha it’s @EffectiveBizDev now  & I know! I’ll be hosting from home too I’m sure! So happy u’ll be joining again!! #higheredchat |
| 2:58 pm | EffectiveSM: | Who will be joining @EffectiveBizDev for #higheredchat today at 4pm EST? We had such a great turnout last week! Hope to see you all there! |
| 2:58 pm | LaurenBarber7: | Who will be joining @EffectiveBizDev for #higheredchat today at 4pm EST? We had such a great turnout last week! Hope to see you all there! |
| 3:04 pm | EffectiveBizDev: | @b_mclaughlin Reputation Management and Your School’s (or company’s) Brand Image! #higheredchat |
| 3:35 pm | EffectiveBizDev: | #HigherEdChat STILL ON for today at 4pmET! >> How to Participate in a #Twitter Chat: http://ht.ly/3Cu72 #highered |
| 4:10 pm | EffectiveBizDev: | @AntonelliOhio Ugh yes, it’s horrific here in #MA!! Look at @EeeGeee‘s recent pix! #HigherEdChat is still on! I’ll be hosting in my pj’s |
| 4:15 pm | AntonelliOhio: | @EffectiveBizDev and @EeeGeee: your mission, should you choose to accept it – Build a #HigherEdChat snowman mascot! |
| 4:17 pm | eeegeee: | @antonelliohio haha! I’m on it! re: #HigherEdChat snowman mascot! |
| 4:18 pm | AntonelliOhio: | RT @EeeGeee: @antonelliohio haha! I’m on it! re: #HigherEdChat snowman mascot! // Good luck! Bundle up out there! |
| 4:22 pm | EffectiveBizDev: | @antonelliohio Is this cheating?… #higheredchat http://ow.ly/i/7avf |
| 4:23 pm | AntonelliOhio: | RT @EffectiveBizDev: @antonelliohio Is this cheating?… #higheredchat http://ow.ly/i/7avf // let’s say that is your inspiration! |
| 4:30 pm | EffectiveSM: | Join @EffectiveBizDev for #HigherEdChat every Weds 4pmET #highered #higheredchat |
| 4:33 pm | eeegeee: | RT @EffectiveSM: Who will be joining @EffectiveBizDev for #higheredchat today at 4pm EST? We had such a great turnout last week! Hope to see you all there! |
| 5:35 pm | EffectiveBizDev: | Join us here for #HigherEdChat TODAY at 4pmET! Topic: Reputation Management & Ur School’s Brand Image #highered cc: @EffectiveSM @CassieViau |
| 6:29 pm | cassieviau: | RT @effectivebizdev: Join us here for #HigherEdChat TODAY at 4pmET! Topic: Reputation Management & Ur School’s Image #highered |
| 7:15 pm | EffectiveBizDev: | @laurenbarber7 I sure will! Stay tuned @b_mclaughlin #higheredchat |
| 7:26 pm | EffectiveBizDev: | Today’s questions for #HigherEdChat: http://ht.ly/3CICx Reputation Management & Your School’s Brand Image #highered |
| 7:28 pm | EffectiveBizDev: | @B_McLaughlin @LaurenBarber7 >> Today’s questions for #HigherEdChat: http://ht.ly/3CIKc |
| 7:50 pm | EffectiveSM: | Who is excited for @EffectiveBizDev‘s #HigherEdChat today at 4pm EST? For today’s questions -> http://ht.ly/3CJES |
| 7:57 pm | EffectiveBizDev: | Everyone ready for #HigherEdChat 4pmET?! @kylepace @EMGonline @readywriting @CollegeSurfing @CollegeBoundNet @dstevenwhite @ProfessorGary |
| 8:07 pm | EffectiveBizDev: | Everyone ready for #HigherEdChat 4pmET?! @erod1233 @kytaylor88 @sethodell @EricStoller @ghostexecutive @apscunow @OwlEducation @danfarkas |
| 8:08 pm | EffectiveBizDev: | Everyone ready for #HigherEdChat 4pmET?! @cuferg @nickdenardis @AntonelliOhio @GreigWells @USATODAYcollege |
| 8:09 pm | nickdenardis: | @EffectiveBizDev What is the URL to view? #HigherEdChat |
| 8:35 pm | EffectiveBizDev: | #HigherEdChat LinkedIn Grp: http://ht.ly/3Cum4 & Topic requests for future chats: http://ht.ly/3Cum5 >> NEW chat starts 30 MINS #highered |
| 8:39 pm | CarterRuss: | back in time for the #HigherEdChat |
| 8:45 pm | AntonelliOhio: | RT @TheEllenShow: Are y?all snowed in? Send me your snowy pics here. http://ellen.tv/gW6282 // if only we had a #higheredchat mascot! |
| 8:56 pm | EffectiveBizDev: | @AntonelliOhio @TheEllenShow HAHAHA I’M SORRY  I couldn’t brave the cold… #HIGHEREDCHAT |
| 8:57 pm | EffectiveBizDev: | @CarterRuss WOOHOO!!! 6 MINUTESSSS #HIGHEREDCHAT |
| 8:59 pm | EffectiveBizDev: | Hopefully #TweetChat is better to us tonight #HIGHEREDCHAT |
| 9:01 pm | EffectiveSM: | #HigherEdChat…. right here, right now! Be sure to follow @EffectiveBizDev @CassieViau @LaurenBarber7! |
| 9:01 pm | EffectiveBizDev: | Welcome from snowy #Boston! Today’s topics is Reputation Mgt & Your School’s Brand Image! Take a few minutes for intros! #higheredchat |
| 9:02 pm | EffectiveBizDev: | RT @EffectiveSM: #HigherEdChat…. right here, right now! Be sure to follow @EffectiveBizDev @CassieViau @LaurenBarber7! |
| 9:02 pm | LaurenBarber7: | YES! Thanks for joining us!! RT @CarterRuss back in time for the #HigherEdChat |
| 9:03 pm | eeegeee: | #HigherEdChat starts NOW! follow @EffectiveBizDev |
| 9:04 pm | EffectiveBizDev: | FYI >> Today’s questions for http://ht.ly/3CIKc AND How to Participate in a Twitter Chat: http://ht.ly/3Cu72 #higheredchat |
| 9:05 pm | LaurenBarber7: | RT @eeegeee: #HigherEdChat starts NOW! follow @EffectiveBizDev |
| 9:05 pm | MattMarek888: | #HigherEdChat, Hello all, looking forward to a good chat! #HigherEdChat |
| 9:06 pm | EffectiveBizDev: | Everyone remember to add #HigherEdChat to the end of every tweet so we can see what you’re saying! #higheredchat |
| 9:06 pm | EffectiveSM: | RT @EffectiveBizDev FYI >Today’s questions for http://ht.ly/3CIKc AND How to Participate in a Twitter Chat: http://ht.ly/3Cu72 #higheredchat |
| 9:07 pm | AntonelliOhio: | Hi gang, checking in and getting ready for a dazzling chat with all of you! #higheredchat |
| 9:07 pm | EffectiveBizDev: | @MattMarek888 Woohoo!! Thanks for joining us #HigherEdChat |
| 9:08 pm | EffectiveBizDev: | @AntonelliOhio Hey Hey!! Long time, no talk #higheredchat |
| 9:08 pm | kytaylor88: | @EffectiveBizDev Snowed in, and here for round two #higheredchat |
| 9:09 pm | LaurenBarber7: | Welcome back! Thanks for joining us! RT @kytaylor88 @EffectiveBizDev Snowed in, and here for round two #higheredchat |
| 9:10 pm | EffectiveBizDev: | Today’s topic is Reputation Mgt & Your School’s Brand Image! Take a few minutes for intros! #higheredchat |
| 9:10 pm | cassieviau: | RT @effectivebizdev: Today’s questions for http://ht.ly/3CIKc AND How to Participate in a Twitter Chat: http://ht.ly/3Cu72 #higheredchat |
| 9:10 pm | EffectiveBizDev: | WELCOME @kytaylor88! #higheredchat |
| 9:11 pm | AntonelliOhio: | RT @EffectiveBizDev: Today’s topic is Reputation Mgt & Your School’s Brand Image! Take a few minutes for intros! #higheredchat |
| 9:11 pm | EffectiveBizDev: | Everyone remember to add #HigherEdChat to the end of your tweets! TweetChat is being slow as usual… |
| 9:11 pm | EffectiveSM: | RT @effectivebizdev: Today’s topic is Reputation Mgt & Your School’s Brand Image! Take a few minutes for intros! #higheredchat |
| 9:12 pm | EffectiveBizDev: | @LaurenBarber7 & @CassieViau are monitoring #higheredchat tonight! So follow the 3 of us! |
| 9:13 pm | EffectiveBizDev: | Give a few more minutes for people to filter in…. #higheredchat |
| 9:14 pm | LaurenBarber7: | RT @EffectiveBizDev: @LaurenBarber7 & @CassieViau are monitoring #higheredchat tonight! So follow the 3 of us! |
| 9:15 pm | CarterRuss: | Shovel break for some #HigherEdChat |
| 9:17 pm | EffectiveBizDev: |
Q1: WHETHER PPL R TALKING ABT U ON FB OR SUMWHRE ELSE, THEY’RE TALKING. DO U HAVE SUM1 MONITORING WAT PPL SAY ABT UR SCHOOL? #higheredchat |
| 9:17 pm | LaurenBarber7: | @CelsiusMI Hoping you will be joining us for #HigherEdChat right now! #highered |
| 9:18 pm | EffectiveSM: | Q1: WHETHER PPL R TALKING ABT U ON FB OR SUMWHRE ELSE, THEY’RE TALKING. DO U HAVE SUM1 MONITORING WAT PPL SAY ABT UR SCHOOL? #higheredchat |
| 9:18 pm | LaurenBarber7: | RT @EffectiveBizDev: Q1: WHETHER PPL R TALKING ABT U ON FB OR SUMWHRE ELSE, THEY’RE TALKING. DO U HAVE SUM1 MONITORING WAT PPL SAY ABT UR SCHOOL? #higheredchat |
| 9:18 pm | EffectiveBizDev: | Ditto! Snow in FLA? RT @LaurenBarber7: @CelsiusMI Hoping you will be joining us for #HigherEdChat right now! #highered #higheredchat |
| 9:19 pm | CarterRuss: | A1: I know that @umassd does have a team of people that moniter what goes out to the public #HigherEdChat |
| 9:19 pm | EffectiveBizDev: | A1: This can apply to school’s or company’s brand image/reputation #higheredchat |
| 9:20 pm | kytaylor88: | @EffectiveBizDev A1: There is minimal monitoring ATM. I actually have an interview for a SM grad asst position this Friday #higheredchat |
| 9:20 pm | EffectiveBizDev: | @CarterRuss @umassd Really?! Do you know more about it?? #higheredchat |
| 9:21 pm | EffectiveBizDev: | @kytaylor88 Oh, you’d be brilliant for that position! You get how important it is! #higheredchat |
| 9:23 pm | eeegeee: | Talk Reputation Mgt & Brand Image over at #HigherEdChat >> RIGHT NOW!!! Follow @EffectiveBizDev |
| 9:23 pm | CarterRuss: | @EffectiveBizDev I believe they are using Google Alerts to help monitor not sure if they use anything else #HigherEdChat |
| 9:24 pm | AntonelliOhio: | Google Alerts are one of the first things I check everyday! Recommend for your brand and your own name #higheredchat |
| 9:24 pm | EffectiveBizDev: | @CarterRuss I wonder what they do about it?! #higheredchat |
| 9:25 pm | CarterRuss: | @LaurenBarber7 I know that they have had a few cases about false information out there and @umassd went and made it correct #HigherEdChat |
| 9:25 pm | EffectiveBizDev: | @AntonelliOhio Google Alerts can be tricky though, especially when you have a company named “Effective Student Marketing” hehe #higheredchat |
| 9:26 pm | MattMarek888: | SM is in revamping process here, google alerts are a good tool #higheredchat #HigherEdChat |
| 9:26 pm | LaurenBarber7: | @CarterRuss I am going to do a Reputation Management search for @umassd after this chat. Curious to see what is being said! #higheredchat |
| 9:26 pm | EffectiveBizDev: | Google Alerts… Which leads us into our next questions… #HigherEdChat |
| 9:27 pm | EffectiveBizDev: |
Q2: HOW DO YOU HANDLE NEGATIVE COMMENTS/COMPLAINTS ABOUT YOUR SCHOOL (OR COMPANY)?? #higheredchat |
| 9:27 pm | kytaylor88: | @CarterRusss @EffectiveBizDev Using Google Alerts still has limited impact, response and maintenance is required by @umassd #higheredchat |
| 9:27 pm | cassieviau: | RT @EffectiveBizDev: Q1: DO U HAVE SUM1 MONITORING WAT PPL SAY ABT UR SCHOOL? #higheredchat |
| 9:27 pm | cassieviau: | RT @antonelliohio: Google Alerts are one of the first things I check everyday! Recommend for your brand and your own name #higheredchat |
| 9:27 pm | EffectiveBizDev: | @MattMarek888 SM is extremely time consuming to monitor, too! #higheredchat |
| 9:28 pm | EffectiveBizDev: | RT @kytaylor88: @CarterRusss @EffectiveBizDev Using Google Alerts still has limited impact, response and maintenance is required by @umassd #higheredchat |
| 9:28 pm | LaurenBarber7: | @CarterRuss Curious to see @umassd‘s strategy to responding! #higheredchat |
| 9:28 pm | AntonelliOhio: | A2: DON’T DELETE — RESPOND RESPOND RESPOND #higheredchat |
| 9:28 pm | EffectiveBizDev: | @kytaylor88 @CarterRusss @umassd 110% – monitoring and response! #higheredchat |
| 9:29 pm | erod1233: | Hello #higheredchat. @CarterRuss Yes, I believe there was an article that contained false information regarding campus safety. #Higheredchat |
| 9:30 pm | EffectiveBizDev: | @erod1233 Hola!! Just in time for Q2: HOW DO YOU HANDLE NEGATIVE COMMENTS/COMPLAINTS ABOUT YOUR SCHOOL (OR COMPANY)?? #higheredchat |
| 9:30 pm | MattMarek888: | @EffectiveBizDev Ridin’ solo here @MSBPlymouth, definitely found that out #HigherEdChat |
| 9:30 pm | eeegeee: | @laurenbarber7 Haha I 2nd that!! #higheredchat |
| 9:30 pm | cassieviau: | RT @effectivebizdev: Q2: HOW DO YOU HANDLE NEGATIVE COMMENTS/COMPLAINTS ABOUT YOUR SCHOOL (OR COMPANY)?? #higheredchat |
| 9:31 pm | EffectiveBizDev: | @mattmarek888 It’s A LOT of work. We hired someone specifically to do it for our clients 24/7 #higheredchat |
| 9:31 pm | LaurenBarber7: | @kytaylor88 Agreed- Google Alerts isnt enough. Must continue to monitor/respond when nec. Cc: @CarterRusss @EffectiveBizDev #higheredchat |
| 9:32 pm | LaurenBarber7: | @MattMarek888 We want your input, too!! Please give us your insights!! Cc: @EffectiveBizDev @MSBPlymouth #higheredchat |
| 9:32 pm | ProfessorGary: | How do you respond to a negative blog, posting or tweet from someone you don’t know @EffectiveBizDev? #higheredchat #HigherEdChat |
| 9:33 pm | EffectiveBizDev: | A2: I think there definitely needs to be a clear definition of proper response/etiquette in certain negative situations! #HIGHEREDCHAT |
| 9:33 pm | kytaylor88: | @EffectiveBizDev A2: I agree with @AntonelliOhio, negative comments need to be responded to and resolved, handled carefully #higheredchat |
| 9:33 pm | EffectiveBizDev: | @ProfessorGary I believe it comes from you school, or company’s voice. #higheredchat |
| 9:34 pm | LaurenBarber7: | @AntonelliOhio Definitely respond on Facebook&Twitter. Other sites that u have no control over need to continue 2 be monitored #higheredchat |
| 9:34 pm | EffectiveBizDev: | @AntonelliOhio Do you ever think it IS ok to delete?? #higheredchat cc: @kytaylor88 |
| 9:35 pm | LaurenBarber7: | @ProfessorGary Blogs r a bit diff. Depending on what is being said u want to cont. 2 monitor&step in when u need to. #higheredchat |
| 9:35 pm | MattMarek888: | @EffectiveBizDev A2: Timely response for sure #HigherEdChat |
| 9:35 pm | erod1233: | A2: Always address. By deleting or ignoring them, youre further increasing the problem. This could lead to negative publicity #higheredchat |
| 9:36 pm | AntonelliOhio: | @kytaylor88 Convo MUST be moved into a real office OR best circumstances happen when thirdparty speaks on your brands behalf #higheredchat |
| 9:36 pm | CarterRuss: | A2: Would have to say counter-respond with the facts, feel as though most negativity is based on opinion #HigherEdChat |
| 9:36 pm | cassieviau: | Yes! I totally agree! RT @antonelliohio: A2: DON’T DELETE — RESPOND RESPOND RESPOND #higheredchat |
| 9:37 pm | LaurenBarber7: | @ProfessorGary FB post/tweet from some1 u dnt know should always be addressed. If its a student, look them up&reach out 2 them #higheredchat |
| 9:37 pm | EffectiveBizDev: | @ProfessorGary Any1 who’s talkin abt ur brand is a valued consumer whether u knw them or not theyre talkin abt their serv w/ u #higheredchat |
| 9:38 pm | EffectiveBizDev: | @erod1233 I agree!! fuel to the fire! #higheredchat |
| 9:38 pm | EffectiveBizDev: | Welcome BTW, @ProfessorGary #higheredchat |
| 9:38 pm | CarterRuss: | A2: negative comments based on opinion should be handled differently versus say false information or just bad press #HigherEdChat |
| 9:39 pm | EffectiveBizDev: |
Moving right along.. Q3: EVERY1 ALWAYS FOCUSES ON NEGATIVE – WHAT DO U DO TO PROMOTE/HIGHLIGHT POSITIVE COMMENTS?? #HIGHEREDCHAT |
| 9:39 pm | LaurenBarber7: | @kytaylor88 @AntonelliOhio There are few exceptions to deleting posts. Sometimes ppl are extremely out of line and offensive #higheredchat |
| 9:39 pm | AntonelliOhio: | Not a fan of deleting. If there is a problem we want to address it/help solve it; its all about respecting everyones voice . #higheredchat |
| 9:39 pm | EffectiveBizDev: | RT @CarterRuss: A2: negative comments based on opinion should be handled differently versus say false information or just bad press #HigherEdChat |
| 9:40 pm | EffectiveBizDev: | @AntonelliOhio Absolutely!! What do you do with positive comments?? #higheredchat |
| 9:40 pm | EffectiveSM: | Q3: EVERY1 ALWAYS FOCUSES ON NEGATIVE – WHAT DO U DO TO PROMOTE/HIGHLIGHT POSITIVE COMMENTS?? #HIGHEREDCHAT (sorry, didn’t tweet Q2)! |
| 9:40 pm | LaurenBarber7: | RT @EffectiveBizDev: Moving right along.. Q3: EVERY1 ALWAYS FOCUSES ON NEGATIVE – WHAT DO U DO TO PROMOTE/HIGHLIGHT POSITIVE COMMENTS?? #HIGHEREDCHAT |
| 9:40 pm | MattMarek888: | @EffectiveBizDev @CarterRuss A2 Esp. important for #4profit schools to address both with neg. press lately #HigherEdChat |
| 9:40 pm | EffectiveBizDev: | @CarterRuss It can also be very damaging to your brand. #higheredchat |
| 9:41 pm | kytaylor88: | @LaurenBarber7 Hostile and/or vulgar remarks, those extreme cases may be necessary to delete #higheredchat Cc: @AntonelliOhio |
| 9:41 pm | AntonelliOhio: | RT @EffectiveBizDev: @AntonelliOhio Absolutely!! What do you do with positive comments?? #higheredchat // Respond and thank them. |
| 9:42 pm | LaurenBarber7: | Yes! RT @MattMarek888 @EffectiveBizDev @CarterRuss A2 Esp. important 4 #4profit schools to address both with neg. press lately #HigherEdChat |
| 9:42 pm | EffectiveBizDev: | @MattMarek888 @CarterRuss Heck ya! #4profit gets the shaft because of all the new regulations w/ gainful employment.. ick #higheredchat |
| 9:43 pm | LaurenBarber7: | RT @kytaylor88: @LaurenBarber7 Hostile and/or vulgar remarks, those extreme cases may be necessary to delete #higheredchat Cc: @AntonelliOhio |
| 9:43 pm | EffectiveBizDev: | Most of u have already answered this, but Q4: DO YOU BELIEVE U SHLD LET UR ONLINE PRESENCE HAPPEN NATURALLY, OR BE IN CONTROL? #higheredchat |
| 9:44 pm | EffectiveBizDev: | @kytaylor88 @LaurenBarber7 @AntonelliOhio Most definitely damaging to your school’s brand/image. #higheredchat |
| 9:44 pm | LaurenBarber7: | @AntonelliOhio Yes, agreed! You can even reach out to them for blogging purposes (i.e.Student Spotlight stories) #higheredchat |
| 9:44 pm | cassieviau: | RT @carterruss: A2: Would have to say counter-respond with the facts, feel as though most negativity is based on opinion #HigherEdChat |
| 9:45 pm | CarterRuss: | A4: Should be a mix of both aspects, a polished record could raise flags while leaving it alone would just be ignorant #HigherEdChat |
| 9:45 pm | MattMarek888: | @LaurenBarber7 @AntonelliOhio Absolutely, alumni/current student spotlight in the works @MSBPlymouth #HigherEdChat |
| 9:45 pm | LaurenBarber7: | @CarterRuss Agreed. If it is an extreme case and necessary to delete, still reach out to the person #higheredchat |
| 9:45 pm | EffectiveBizDev: | A4: u need to take control of what people are saying about you. We <3 the motto; if you dont, sum1 else will.. good OR bad. #higheredchat |
| 9:45 pm | LaurenBarber7: | RT @MattMarek888: @LaurenBarber7 @AntonelliOhio Absolutely, alumni/current student spotlight in the works @MSBPlymouth #HigherEdChat |
| 9:46 pm | AntonelliOhio: | RT @MattMarek888: @LaurenBarber7 @AntonelliOhio Absolutely, alumni/current student spotlight in the works @MSBPlymouth #HigherEdChat / ditto |
| 9:46 pm | cassieviau: | RT @effectivebizdev: Q4: DO YOU BELIEVE U SHLD LET UR ONLINE PRESENCE HAPPEN NATURALLY, OR BE IN CONTROL? #higheredchat |
| 9:46 pm | LaurenBarber7: | RT @EffectiveBizDev: A4: u need to take control of what people are saying about you. We <3 the motto; if you dont, sum1 else will.. good OR bad. #higheredchat |
| 9:46 pm | EffectiveBizDev: | @MattMarek888 @LaurenBarber7 @AntonelliOhio @MSBPlymouth That’s great! re: alum/stud spotlight #higheredchat |
| 9:46 pm | cassieviau: | RT @effectivebizdev: A4: Control what people are saying about you. We <3 the motto; if you dont, sum1 else will.. good OR bad. #higheredchat |
| 9:47 pm | EffectiveSM: | A4: u need to take control of what people are saying about you. We <3 the motto; if you dont, sum1 else will.. good OR bad. #higheredchat |
| 9:47 pm | EffectiveBizDev: | @AntonelliOhio woohoo to spotlights!! #higheredchat |
| 9:47 pm | EffectiveSM: |
Q4: DO YOU BELIEVE U SHLD LET UR ONLINE PRESENCE HAPPEN NATURALLY, OR BE IN CONTROL? #higheredchat |
| 9:48 pm | sethodell: | @EffectiveBizDev A good online presence requires good content and dialogue. You can’t “control” it, but you can provide that. #higheredchat |
| 9:48 pm | LaurenBarber7: | RT @EffectiveSM: Q4: DO YOU BELIEVE U SHLD LET UR ONLINE PRESENCE HAPPEN NATURALLY, OR BE IN CONTROL? #higheredchat |
| 9:48 pm | MattMarek888: | @EffectiveBizDev A4: SM’s power lies in its ‘natural’ feel…that u should control #HigherEdChat |
| 9:49 pm | erod1233: | @LaurenBarber7 @CarterRuss agreed Deal with that person individually. No one should be neglected when dealing with your image. #higheredchat |
| 9:49 pm | LaurenBarber7: | RT @sethodell: @EffectiveBizDev A good online presence requires good content and dialogue. You can’t “control” it, but you can provide that. #higheredchat |
| 9:49 pm | LaurenBarber7: | @sethodell Great answer!! Agreed!! #higheredchat |
| 9:49 pm | EffectiveBizDev: | @sethodell I think u really need to be aware of what ppl are saying about you.. being aware and active is better than ignoring #higheredchat |
| 9:49 pm | EffectiveBizDev: | RT @MattMarek888: @EffectiveBizDev A4: SM’s power lies in its ‘natural’ feel…that u should control #HigherEdChat |
| 9:49 pm | AntonelliOhio: | RT @sethodell: A good online presence requires good content and dialogue. You can’t “control” it, but you can provide that. #higheredchat |
| 9:49 pm | EffectiveBizDev: | @sethodell Welcome BTW!! #higheredchat |
| 9:50 pm | CarterRuss: | RT @MattMarek888: @EffectiveBizDev A4: SM’s power lies in its ‘natural’ feel…that u should control #HigherEdChat |
| 9:51 pm | kytaylor88: | @EffectiveBizDev A4: @MattMarek888 said it well, it’s a mix of “natural” feel that one needs to control and maintain #higheredchat |
| 9:51 pm | EffectiveBizDev: |
Q5: DO YOU THINK IT’S WORTH INVESTING $$ INTO A REPUTATION MGT CAMPAIGN FOR YOUR SCHOOL/COMPANY?? #higheredchat |
| 9:51 pm | kylelussier: | By trying honestly to fix problem. RT @ProfessorGary: How respond to neg. blog/tweet/posting? @EffectiveBizDev? #higheredchat #HigherEdChat |
| 9:51 pm | EffectiveSM: | Q5: DO YOU THINK IT’S WORTH INVESTING $$ INTO A REPUTATION MGT CAMPAIGN FOR YOUR SCHOOL/COMPANY?? #higheredchat |
| 9:51 pm | LaurenBarber7: | Q5: DO YOU THINK IT’S WORTH INVESTING $$ INTO A REPUTATION MGT CAMPAIGN FOR YOUR SCHOOL/COMPANY?? #higheredchat |
| 9:52 pm | cassieviau: | RT @sethodell: A good online presence requires good content and dialogue. You can’t “control” it, but you can provide that. #higheredchat |
| 9:52 pm | EffectiveBizDev: | Hi @KyleLussier!! Thanks for chiming into #higheredchat |
| 9:52 pm | LaurenBarber7: | RT @EffectiveBizDev: Hi @KyleLussier!! Thanks for chiming into #higheredchat |
| 9:53 pm | EffectiveBizDev: | Let’s take these last 10 mins to have an open discussion about ALL Q’s, Rep Mgt & Brand Image! #higheredchat |
| 9:53 pm | CarterRuss: | A5: 100% needed. Most ppl google use google as a gateway and if something negative is first to come up, good luck #HigherEdChat |
| 9:54 pm | EffectiveBizDev: | @CarterRuss Amen!! #higheredchat |
| 9:54 pm | sethodell: | @LaurenBarber7 Reputation management is a permanent responsibility. Def invest $, but make it a reg part of what you do. #higheredchat |
| 9:54 pm | EffectiveBizDev: | RT @CarterRuss: A5: 100% needed. Most ppl google use google as a gateway and if something negative is first to come up, good luck #HigherEdChat |
| 9:55 pm | EffectiveBizDev: | @sethodell @LaurenBarber7 Needs fulltime attention #higheredchat |
| 9:55 pm | RevezNexus: | RT @professorgary: How do you respond to a negative blog, posting or tweet from someone you don’t know @EffectiveBizDev? #HigherEdChat |
| 9:55 pm | MattMarek888: | @EffectiveBizDev A5: Corp. hired comm/crelations pos. 4 all campuses, stepping up efforts here #HigherEdChat |
| 9:55 pm | LaurenBarber7: | @sethodell Absolutely. All sites that have neg. posts about schools/businesses need to continue to be monitored several x/day #higheredchat |
| 9:56 pm | cassieviau: | RT @effectivesm: Q5: DO YOU THINK IT’S WORTH INVESTING $$ INTO A REPUTATION MGT CAMPAIGN FOR YOUR SCHOOL/COMPANY?? #higheredchat |
| 9:56 pm | LaurenBarber7: | RT @sethodell: @LaurenBarber7 Reputation management is a permanent responsibility. Def invest $, but make it a reg part of what you do. #higheredchat |
| 9:57 pm | EffectiveBizDev: | @MattMarek888 I think PR ppl could absolutely be moving to 24/7 rep mgt monitoring for schools/companies! #higheredchat |
| 9:57 pm | EffectiveBizDev: | Hi @RevezNexus! Join in #higheredchat! |
| 9:58 pm | EffectiveBizDev: | RT @sethodell: @LaurenBarber7 Reputation management is a permanent responsibility. Def invest $, but make it a reg part of what you do. #higheredchat |
| 9:59 pm | cassieviau: | RT @sethodell: @LaurenBarber7 Rep. mngmt is a permanent responsibility. Def invest $, but make it a reg part of what you do. #higheredchat |
| 10:00 pm | EffectiveBizDev: |
FYI >> #HigherEdChat LinkedIn Grp: http://ht.ly/3BROK & Topic requests for future chats: http://ht.ly/3BROL |
| 10:00 pm | LaurenBarber7: | RT @EffectiveBizDev: FYI >> #HigherEdChat LinkedIn Grp: http://ht.ly/3BROK & Topic requests for future chats: http://ht.ly/3BROL |
| 10:01 pm | EffectiveSM: |
LinkedIn Grp: http://ht.ly/3COnB & Topic requests for future chats: http://ht.ly/3COnC #higheredchat |
| 10:01 pm | EffectiveBizDev: | Just a few more minutes of #higheredchat tonight |
| 10:02 pm | MattMarek888: | @EffectiveBizDev Being accessible to comm. big 4 us. Free facil., Comm Serv is a focus @MSBPlymouth #HigherEdChat |
| 10:02 pm | EffectiveBizDev: | Check out: How to Participate in a #Twitter Chat: http://ht.ly/3BRKv #highered #higheredchat |
| 10:02 pm | cassieviau: | RT @effectivebizdev: FYI >> #HigherEdChat LinkedIn Grp: http://ht.ly/3BROK & Topic requests for future chats: http://ht.ly/3BROL |
| 10:03 pm | EffectiveBizDev: |
THANKS EVERYONE FOR A GREAT SECOND #HIGHEREDCHAT!!! Spread the word – Every Weds. @ 4pmET
|
| 10:04 pm | EffectiveBizDev: | East Coasters – Be safe in this #Blizzard2011 #higheredchat |
| 10:04 pm | cassieviau: | RT @effectivebizdev: THANKS EVERYONE FOR A GREAT SECOND #HIGHEREDCHAT!!! Spread the word – Every Weds. @ 4pmET |
| 10:04 pm | EffectiveBizDev: |
Check out www.effectivestudentmarketing.com tomorrow morning to view a full transcript of tonight’s #HigherEdChat! |
| 10:05 pm | RevezNexus: | RT @effectivebizdev: Hi @RevezNexus! Join in #higheredchat! << join them cc/ @Sysparatem |
| 10:06 pm | EffectiveBizDev: | @RevezNexus @Sysparatem woohoo! #higheredchat every Weds at 4pmET! |
| 10:08 pm | EffectiveBizDev: | THANKS EVERYONE FOR PARTICIPATING IN TONIGHT’S #HIGHEREDCHAT – Weather & ALL! |
| 10:08 pm | ericstoller: | @EffectiveBizDev Sorry that I missed #HigherEdChat. I was in a meeting with a client. I’ll try to catch you next week. Cheers! |
| 10:08 pm | RevezNexus: | RT @effectivesm: LinkedIn Grp: http://ht.ly/3COnB & Topic requests for future chats: http://ht.ly/3COnC #higheredchat |
| 10:08 pm | LaurenBarber7: | RT @EffectiveBizDev: THANKS EVERYONE FOR PARTICIPATING IN TONIGHT’S #HIGHEREDCHAT – Weather & ALL! |
| 10:09 pm | EffectiveBizDev: | @EricStoller Eventually we’re going to try to accommodate both coasts – let me know what times work well for you #higheredchat |
| 10:12 pm | EffectiveBizDev: | RT @sethodell: Totally agree. Just becuz you can’t control it doesn’t mean you shouldn’t monitor and respond. Those are musts. #higheredchat |
| 10:13 pm | AntonelliOhio: | Got caught up writing an email and missed half of #higheredchat. Darn! Will have to check out what was said! |
| 10:17 pm | ericstoller: | @EffectiveBizDev The time 4 #higheredchat is actually pretty good. 1PM on Weds. would normally work 4 me. Depends on my consulting schedule. |
| 10:54 pm | NSCS: | Sorry I missed #higheredchat today. I had a meeting that ran over. Hope it went well – I really enjoyed it last week! |
| 11:04 pm | LaurenBarber7: | @KyleLussier Thanks for joining us today! Hope you can make it to next week’s #higheredchat! |
| 11:18 pm | EffectiveBizDev: | @NSCS Aww no worries! I’ll be posting the full transcript of 2nite’s chat on our website tmrw am, but join again next week #higheredchat |
