Effective Student Marketing Joins the Education Marketing Council
President of Effective Student Marketing Inc., Andy Kelley, is the newest member of the Education Marketing Council, an organization which aims to help its members market their institutions more effectively, while adhering to a code of ethical standards. With the Education Department’s strict new regulations on career and for-profit colleges scheduled to take effect on July 1, and the mass confusion which has resulted, the timing of this new partnership is crucial.
On June 2, the Department of Education released its final regulations which require career college programs to better prepare students for “gainful employment”. Under these new regulations, schools are in danger of losing federally funded school loans for its students if the school does not meet certain conditions. These conditions relate mainly to the amount of debt that students take on in these programs and compare it with their prospects for paying it off.
“There is some confusion and fear out there in response to these new regulations and new marketing guidelines. The Education Marketing Council is a great resource that will give us consistency and direction moving forward in order to better serve our clients,” Kelley said.
The Education Marketing Council is designed to identify and advocate marketing practices in higher education that are in the best interest of students and the institutions that serve them. The organization recently released its Best Practices Code of Ethics to serve as generally accepted standards in student marketing.
“Now more than ever, we all need to focus efforts on the needs of students and truly advocate ethical marketing practices to protect both our students and the future of education,” said Michael Platt, one of the founding sponsors of the EMC.
Effective Student Marketing Inc. is dedicated to helping schools achieve their enrollment goals, but doing so in an ethical way. As the newest member of the Education Marketing Council, Effective Student Marketing will not only be able to learn from the marketing practices of others in the industry, but also share our insight and best practices with them. In this way, Effective Student Marketing will be better prepared to serve the needs of its clients and students, while also working to create ethical marketing practices across the entire higher education industry.
