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Americans Viewed 42 Billion Online Videos in October
Wednesday, November 30th, 2011
If your college doesn’t have a YouTube channel or believe in any kind of online video marketing, then check out the statistics below. They might change your marketing department’s mind.
Here is a breakdown of the top 10 video content properties ranked by video views for the properties with the most unique viewers. These numbers take into consideration the progressive downloads and live streams, in addition to long-form, segmented content (source: comScore).
• Google sites (primarily YouTube): 20,933,113,000 views
• VEVO: 827,008,000
• Hulu: 791,370,000
• Microsoft sites: 661,142,000
• Yahoo sites: 551,674,000
• Viacom Digital: 540,898,000
• AOL: 410,903,000
• Facebook: 346,017,000
• Turner Digital: 223,524,000
• NBC Universal: 134,021,000
• Total: 42,593,095,000
The average length of the videos watched were 5.5 minutes. How does your school use online video to its benefit? Let us know, we’d love to hear!
About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.
The team at Effective Student Marketing combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.
