If you’ve ever questioned the effectiveness of your school’s social media marketing campaign, new updates to Google Analytics are designed to give you some answers. A recent makeover to the Social Report now enables you to accurately measure the return on investment of a social media campaign. In Google’s own words from its blog: “The…
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Two members of the Effective Student Marketing team, Andy Kelley (President) and Lauren Barber (Senior Social Media Strategist), ran in the National College Blue Ridge Marathon (half) to raise money for Cure AT/RT in Avalanna Routh’s name (better known as Mrs. Bieber or #MrsBieber on Twitter). The race took place on Saturday, April 21, 2012, in Roanoke,…
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Have you searched for your school’s name lately? Chances are your site ranks #1 (if it doesn’t please contact us now!), but your site isn’t the only one that’s showing up. More and more the Search Engine Results Pages (SERPs) are being dominated by ratings, social media sites and videos about your school. Old news…
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Pinterest is the new big social media platform on the web, and if you don’t know what it is, you will soon. In the past year alone, total visitors have increased an astounding 2,702 percent! Pinterest has over 1 million daily visitors, and that is predicted to grow. With about 44 percent of the demographic…
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Every school will always have some detractors, but managing these negative opinions can make a huge difference in how the world, or a prospective student, perceives you. Sitting back and hoping that your commercials and print ads are enough to manage the online chatter is not the best or most proactive plan. The online world…
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