©2010 Effective Student Marketing. All Rights Reserved.
Monday, July 26th, 2010
Effective Student Marketing, Inc. (ESM) recently signed Catherine Hinds Institute of Esthetics as a new client. The two Massachusetts-based companies will be working together to create and manage a social media marketing plan to promote the esthetics school online.
“We’re happy to have found a local company with the extensive experience that ESM has,” said An G. Hinds, President/CEO of Catherine Hinds Institute of Esthetics. “We are confident that this will be a great partnership, and are looking forward to working closely with the team at ESM.”
ESM will be introducing several tools and techniques for the current social media efforts at the school to help encourage interaction between students, graduates, and prospective students. One of the biggest additions to the school’s current Facebook page is a blog written by a current Catherine Hinds Institute of Esthetics’ student. The weekly posts will chronicle her experiences and share insight into what esthetics school entails.
“Creating fresh content like a blog is a great way to increase interactions between graduates, students, and people who are interested in a career in esthetics,” explained Andy Kelley, President of ESM. “Students and graduates can identify with the blog entries and give advice and encouragement to new students who may be considering the Catherine Hinds Institute.”
Building more content is just one of the ways that ESM will help Catherine Hinds Institute of Esthetics boost interactions online. They’ll also be creating email campaigns, enhancing the look and feel of the Facebook page, developing a Twitter account, and running contests and promotions. The main goal behind increasing the social media presence is to build a supportive network of estheticians who can share tips, professional development opportunities, and other industry news.
“Social media provides an opportunity to connect graduates with current and prospective students in a casual, inviting atmosphere,” Kelley said. “Catherine Hinds Institute of Esthetics is a well-known and respected school in the area, and we’re looking forward to helping them build an online network of current and future esthetics professionals.”
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Thursday, May 20th, 2010
May 19, 2010 – Effective Student Marketing just released a new white paper titled “5 Ways Social Media Can Help to Improve Your School’s Customer Service.” The white paper is designed to help teach career, technical, and vocational schools how to use social media more effectively.
Social media can be an important tool to help build your school’s brand and create a sense of community online. But it can also be an important piece of a vibrant customer service program. Most students, prospects, and graduates are already using social media sites like Facebook and Twitter to talk about your school. It only makes sense for your school to join the conversation.
“Many schools think of social media as a place where they can post pictures and tell people about upcoming events,” said Andy Kelley, President of Effective Student Marketing. “But social media can be used for so much more. It’s a place where the marketing, public relations, and customer service staff can all work together to interact with your prospects, students, and graduates.”
“5 Ways Social Media Can Help to Improve Your School’s Customer Service” outlines the top reasons why a well-managed social media campaign can benefit career schools and colleges. It explains how social media can provide school administrators with warnings about where the pain points are in their schools. When done correctly, social media even provides a controlled environment for online reviews, where school officials can respond quickly and appropriately.
Using social media as a customer service tool may be new to the education industry, but other companies have already begun putting Facebook and Twitter to work for them. According to USA Today, “More than half of the Fortune 100 companies are using Twitter for customer service.”* By interacting with people in a public space like social media, these companies are showcasing the great personal care and attention they give to each and every customer. When you use social media to improve your school’s customer service, you can show your prospects and students that your school is listening and working to resolve issues.
“We’ve noticed that once a school responds to a negative post with a helpful answer, other online community members will chime in, impressed with the school’s response,” said Kelley. “When your community knows that you are engaged and listening, you will see very positive results, both online and off-line.”
Effective Student Marketing has helped career schools across the country develop social media strategies that blend customer service with marketing and public relations. By working closely with the school, ESM has been able to formulate appropriate responses for any number of potential complaints, comments, or questions that may appear on the social media pages. These responses can help to improve student relations, retention, and default management if handled correctly.
If you’d like to use social media to improve your school’s customer service, you can download the whitepaper “5 Ways Social Media Can Help to Improve Your School’s Customer Service” here or call ESM at 978-475-0880.
*http://www.usatoday.com/tech/news/2009-11-18-twitterserve18_ST_N.htm
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