Category: Press

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How Colleges and Universities Are Embracing Social Media

Wednesday, February 1st, 2012

According to a recent study from the University of Massachusetts Dartmouth, 100% of colleges were using at least one form of social media in 2011. That’s up 39% from 2007-2008, when only a reported 61% of colleges were using social media. Social media has proven to be a powerful source, and here’s why:

Reaching 50 million users took a very long time for some media…

• It took radio 38 years to reach 50 million people

• It took TV 13 years to reach 50 million people

• It took the internet 4 years to reach 50 million people

• It took the iPod 3 years to reach 50 million people

…But not social media! It took Facebook less than ONE year to reach 200 MILLION users!

Check out the infographic below to find out how colleges and universities are embracing social media:

Courtesy of: Schools.com

How is your school using social media? We would love to know!

-Lauren

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What Industries Contributed the Most to Google’s Earnings in 2011?

Monday, January 30th, 2012

Have you ever wondered what industries contribute the most to Google’s earnings? Well look no further! Below are the top 10 industries that spent the most on Google Ads in 2011. The Jobs & Education industry is #4, with an estimated annual spending of $2.2 billion!

The top five schools that spent the most money on Google Ads in 2011 were:

1. University of Phoenix ($49.9 million)
2. ITT Technical Institute ($29.9 million)
3. DeVry ($19.7 million)
4. Capella University ($17.0 million)
5. classesUSA ($16.3 million)

Check out the infographic below: