©2010 Effective Student Marketing. All Rights Reserved.
Friday, February 19th, 2010
Julie Foley, Director of Client Services at Effective Student Marketing, is participating in the National Marathon to Finish Breast Cancer on February 21, 2010. She’s raising money and running 26.2 miles to support this cause.
Foley takes the battle against breast cancer very seriously. After her mother was diagnosed nine years ago, she made a personal commitment to participate in a fundraising event for the cause every year. She’s been involved in events like the American Cancer Society’s Making Strides walk and the Susan G. Komen 3 day, 60 mile walk. She considers this marathon to be the biggest undertaking yet, and it came at a time when she was personally affected by breast cancer for a second time.
“My cousin, who is only 34 years old, was recently diagnosed with breast cancer. I am running this marathon in honor of her, and my mother, and everyone else who has been touched by this disease,” Foley explained.
Training for a marathon in the middle of New England’s winter season is not an easy task. Foley has had to run in every weather condition, from sleet to snow to freezing temperatures. But through it all she has kept a positive attitude.
“Sometimes it’s cold or snowy or I just don’t want to run, but I think of how strong people like my mother and cousin are and I keep on moving,” Foley said. “It’s important to remember that running 26.2 miles is nothing compared to what people diagnosed with cancer go through.”
The marathon is more than a battle against breast cancer though. 11 months ago, Foley found herself in the hospital with five broken ribs and a punctured lung after a skiing accident. She spent six months recovering, barely able to walk or talk without losing her breath. Now she’s getting ready to fly to Florida and run in the National Marathon to Finish Breast Cancer. But, she remains modest about her ordeal. Rather than focus on her own accomplishments, Foley is focusing on those who have battled cancer, and will be wearing a shirt filled with their names.
“I will wear many names on my shirt, in honor of all of my heroes who have fought and are fighting this disease,” Foley said. “Every time I put on my sneakers and head out the door, I keep my loved ones very close to my heart.”
Andy Kelley, President of Effective Student Marketing, is honored to have an employee like Foley on his team.
“I’m so impressed by everything that Julie has accomplished in the past year. I was there when she was injured, and to see her now, able to run this marathon, is truly inspiring,” Kelley said. “We are supporting her every step of the way, and are so excited to see her cross the finish line on Sunday!”
26.2 Miles With Donna – The National Marathon to Finish Breast Cancer is being held on Sunday, February 21, 2010. The mission of this event is to raise funds for ground breaking breast cancer research and empower women living with breast cancer. The day will also include a half marathon and a relay race. To date, Foley has personally raised $2,000 for this event.
To find out more about the 26.2 With Donna event or donate to Foley’s fundraising campaign please visit http://donate.breastcancermarathon.com/2010marathon/juliefoley.
If you are interested in hearing about Foley’s progress at the marathon, you can follow @EffectiveSM on Twitter. Effective Student Marketing will be tweeting photos and updates from Foley, live from the event.
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Tuesday, February 2nd, 2010
Effective Student Marketing (ESM) has signed on a new client, Federico Career Colleges, to help them increase enrollments for their Cosmetology, Barbering, Massage Therapy, Esthetics and Manicuring programs. The beauty school has 60 years of experience providing classroom and hands-on training to aspiring industry professionals, while the management team at ESM has extensive experience in growing vocational and career schools through social media, customized email marketing, and interactive lead generation campaigns. ESM was founded in 2004.
Andy Kelley, the president of Effective Student Marketing, and his team have taken on the role of Federico Career College’s (FCC) marketing department to assist with putting a more efficient and modern marketing plan in place for the school.
“I approached Andy at a beauty school conference several months ago and explained to him the challenges I was facing as a school owner,” said Sam Federico, owner of Federico Career Colleges. “Andy is very familiar with the beauty school industry, and immediately understood the enrollment and marketing goals I was aspiring to achieve. Andy and his team have since been working diligently on providing my school with high quality leads, and spearheading our marketing efforts. In the last few weeks, we have already seen positive results from the work ESM has done, and I am confident we will exceed our original enrollment goals.”
ESM has launched their lead generation campaign with FCC by targeting several dedicated websites to generate leads, in addition to working with affiliated networks. ESM is also designing, deploying and managing FCC’s email marketing with their Education Alerts product line, sending their old leads monthly and weekly updates on upcoming class starts, events, and news related to the school. In addition, ESM is even helping FCC to redesign their corporate website by providing the school with fresh ideas and techniques to provide a more positive user experience. By providing FCC with ESM’s own lead generation site, affiliated sites, a new website, and customized emails, FCC will receive high quality leads and thus more enrollments, helping to grow their school in a short amount of time.
In addition to FCC, Effective Student Marketing specializes in generating student leads for private career, technical and vocational schools with concentrations in healthcare, paralegal, and business analysis, to name a few. ESM increases enrollments, builds brand awareness, and helps to increase student retention for schools through social media, education alerts, and interactive lead generation campaigns. For more information, contact ESM at 978-475-0880.
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