Archive for December, 2009

Effective Student Marketing Holds Coast to Coast Fundraiser

Wednesday, December 30th, 2009

Andover, MA (PRWEB) December 29, 2009 – Effective Student Marketing raised $1,500 during their annual holiday party as part of a coast-to-coast fundraising effort, and is still actively collecting donations. 100 percent of the proceeds were donated to the Lazarus House Ministries of Lawrence, Massachusetts and the Catholic Charities of Fresno County, California.

Effective Student Marketing makes a donation each year during the holiday season, traditionally to one east coast and one west coast organization. With private technical and career school clients across the country, Effective Student Marketing’s president, Andy Kelley, believes in giving back to all of the communities that help support them throughout the year.

“After visiting a school in the San Joaquin Valley area of California, I was struck by the severe economic conditions families are facing there. The farming community is experiencing a tremendous drought, and unemployment is at an all time high,” explained Kelley. “Our donation to Catholic Charities of Fresno County will be able to help these farming families receive food and shelter.”

The Lazarus House Ministries of Lawrence, Massachusetts is also an organization that provides food and shelter to families and individuals in need.

“I grew up in Lawrence, and know the story behind this organization. The Lazarus House provides important services to a community that is one of the poorest in the country, and I support their mission,” Kelley said. “These are people who need help right in our own backyard, and you can’t ignore that.”

To raise money for both of these charities, Effective Student Marketing asked the guests of the company holiday party to bring a donation for one or both of the groups. With over 30 people in attendance, the support each charity received was overwhelming. ESM is still actively accepting donations for both of these charities. See below for more information:

Catholic Charities of the Diocese of Fresno

This organization provides aid to families in the San Joaquin Valley area of California. This farming community has been hit hard by drought, and currently, as many as 51% of residents need to receive some kind of food assistance.

Catholic Charities provides many services for those in need, including: food vouchers, assistance filling out forms for aid, and sustainable water solutions for farmers affected by the drought.

Please make checks payable to:
Catholic Charities Diocese of Fresno
and mail to:
Effective Student Marketing
PO Box 1494
Andover, MA 01810

Lazarus House Ministries

An organization located in Lawrence, MA, Lazarus House Ministries provides a wide range of aid to families in the Merrimack Valley region. Serving over 8,000 people a month this charity helps one of the poorest cities in the United States.

Some of the programs that Lazarus House runs are: a residence for those living with the HIV/AIDS virus, a food pantry serving three meals a day, job training, medical and dental clinics, and a homeless shelter with 31 beds and 7 cribs.

Please make checks payable to:
Lazarus House Ministries
and mail to:
Effective Student Marketing
PO Box 1494
Andover, MA 01810

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10 Tips to Jump-Start Your School’s Social Media

Monday, December 14th, 2009

Effective Student Marketing has recently added “10 Tips to Jumpstart Your School’s Social Media” to their website in an effort to help schools understand what the most important parts of a social media campaign are.

Andover, MA (December 14, 2009) – Effective Student Marketing, Inc. recently released 10 Tips to Jumpstart Your School’s Social Media” on the company website. The list is designed to help schools understand what makes a social media campaign effective, and offers a good starting place for schools that are new to social media.

By outlining some of the basic concepts behind social media, Effective Student Marketing hopes to get more schools involved in this up and coming marketing technique.

“We feel that social media should now be an important part of every school’s marketing efforts, and we want to provide schools with some information about how to best go about starting a social media campaign,” says Julie Foley, Director of Client Relations. “It can be a very overwhelming area, and since we’ve figured out some best practices, we’d like to share our knowledge with the higher education community.”

Andy Kelley, the President of ESM, also stresses how important it is to get involved with social media.

“There are many ways in which a school can benefit from using social media, such as lead generation, branding and image building, managing student services, assisting the placement department, and bringing together alumni,” said Kelley.

The Top Ten list includes basic ideas, like creating a Facebook page or inviting students and graduates to join. It also offers some more advanced ideas, such as creating applications and event pages. With such a wide range of sites and options available in social media, this list provides schools with a strong starting point, and encourages them to build off of the ideas presented.

To see the “10 Tips to Jumpstart Your School’s Social Media” and the social media services that ESM offers, visit http://www.effectivestudentmarketing.com/social/10-tips-to-jumpstart-your-schools-social-media.php.

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