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Tuesday, September 29th, 2009
Effective Student Marketing will be attending the annual Career Colleges and Schools of Texas (CCST) conference from October 7 to 8, 2009. Effective Student Marketing will be highlighting their social media and online reputation management services at this conference. The ESM booth will also give visitors a chance to win a digital camera as part of a random drawing.
Effective Student Marketing uses sites like Facebook and Twitter to create an online community where students, graduates, and prospects can connect and talk. That community then becomes a referral base for the school, turning prospects into high quality leads who have already actively engaged with the school. In addition, ESM can help schools monitor the web and find other places where interactions may be taking place. Whether positive or negative, ESM can respond to those interactions and manage a school’s online reputation. This new marketing strategy ties into the CCST conference theme, “Catching the Winds of Change.”
“Our social media and online reputation management products fit perfectly into the conference theme,” said Michelle Collins, the company’s Business Development representative. “At Effective Student Marketing, we pride ourselves in our ability to stay current with the latest marketing tools, and we can provide schools with the services needed to stay competitive in today’s market. Marketing is changing, and we can help schools understand those changes.”
ESM can work with schools to create a positive online presence on popular social media sites like Facebook and Twitter. These sites help to create a sense of community for the school, attracting new prospects and leads. ESM can also monitor the web and respond to mentions of a school on other forums and pages, keeping their online reputation intact.
All of the conference attendees who stop by the Effective Student Marketing booth will have the opportunity to enter a drawing for an Olympus Waterproof Digital Camera. Pictures are a central piece of social media, and a new camera can be a great tool for a new campaign. Effective Student Marketing will be located at booth number 29 in the exhibitor’s hall.
ESM will be showcasing their social media knowledge at the conference by posting photos and tweets to the company’s Facebook and Twitter pages.
To follow ESM on Twitter visit www.twitter.com/EffectiveSM.
To become a fan on Facebook visit www.facebook.com/effectivestudentmarketing.
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Wednesday, September 23rd, 2009
Effective Student Marketing recently created a group on LinkedIn called For Profit & Career School Marketing. This group is for professionals in the private, for-profit higher education industry with a particular interest in marketing, social media, and/or lead generation. The group serves as a place for relevant LinkedIn users to share ideas, lead generation challenges and successes, and pertinent jobs, news, and industry trends.
“We created the group on LinkedIn to give individuals in our industry a place to connect and meet other relevant professionals,” said Andy Kelley, President of Effective Student Marketing. “Our goal for the group is two-fold: as a social media marketing company, it only makes sense for us to be an active part of such a high traffic social networking site. Secondly, having an outlet that allows us to communicate with others in the private, for-profit school marketing business is a great way to build new relationships and share ideas and challenges that we all face in this niche industry.”
The group was created at the beginning of September and already has almost 50 qualified members. Members of the For Profit & Career School Marketing Group range from Directors of Marketing and Enrollment at private, for-profit schools, as well as other relevant industry experts.
With LinkedIn reaching 45 million users last month, and with 331 million page views in June 2009 alone, Effective Student Marketing saw an opportunity to leverage such a powerful social media tool. The company has already had success marketing their company and their clients on sites like Facebook and Twitter, and is ready to expand their marketing efforts on LinkedIn.
With almost 400,000 groups on LinkedIn and very few dedicated to the private, for-profit school industry, Effective Student Marketing saw the need for such a specific forum. The goal for the group is to provide professionals in this niche business the opportunity to interact with and meet potential clients or business partners; find jobs relevant to their backgrounds and skills; and ask questions that members may not have had a place to ask beforehand, while getting accurate answers quickly.
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