©2010 Effective Student Marketing. All Rights Reserved.
Wednesday, August 19th, 2009
Effective Student Marketing is offering the chance to win an Olympus Waterproof Digital Camera to anyone who attends their free social media webinar between now and October 9th. The webinar is meant to teach professionals in the private, for-profit career school industry how they can generate more leads via social media, while protecting and improving their online reputation.
“Social Media is all about sharing and building relationships,” said Andy Kelley, President of Effective Student Marketing. “We’d like to share how we can help a school build better relationships with students, graduates, and prospects, and how they can keep that relationship a positive one.”
In addition to generating leads and enrollments, the webinar also shows schools how they can build their brand and image on specific social networking sites, such as Facebook, Twitter, MySpace and LinkedIn. Professionals will learn how to find more student prospects to meet and exceed their revenue goals, as well as how to get quality fans and followers. The webinar will also help attendees discover ways to get their students and graduates involved in polls, contests, trivia, and discussions.
The free webinar also teaches schools how they can protect and improve their online reputations once they join the social media world. Professionals will learn how Effective Student Marketing monitors, measures, and promotes schools’ reputations, with specific examples of negative discussions and reviews about their school that are already on the Internet.
“This webinar offers a lot of great information, and can really shed light on what is out there in terms of social media and a school’s reputation. By offering people a chance to win a digital camera, we’re giving them a great tool to use in all of their social media endeavors,” Kelley said. “So much of social media is about taking pictures and showing the world what you’re up to; a camera was an obvious choice for this promotion.”
Effective Student Marketing currently deploys and manages several schools’ social media campaigns and online reputations, with programs such as nursing, cosmetology, massage therapy, and medical and dental assisting. To attend their free social media webinar and learn how they can help your school, while being entered to win the Olympus Waterproof Digital Camera, visit www.effectivestudentmarketing.com or call 978-475-0880
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Friday, August 7th, 2009
Effective Student Marketing has launched its improved cost-per-lead website GetMedicalTraining.com. The site advertises allied health and nursing training programs at technical, vocational, and career schools across the country. According to Andy Kelley, the president of Effective Student Marketing, “The leads generated from our sites are the highest quality leads. These leads are second only to the leads generated by the school’s official website.”
Schools featured on GetMedicalTraining.com are given pages to list program and school information. The staff writers at Effective Student Marketing compose and edit all content for the pages, working with the school to provide the most accurate program information possible. These school pages incorporate elements like color and logo that are consistent with a school’s branding guidelines. Each page includes a “Get More Info” box where potential students can submit contact information if they would like to receive more information from a school.
The school pages are designed to give potential students a comprehensive look at what a school offers. In addition to information about the programs offered, there are options for many other features. A “Campus News” box can be included to showcase upcoming events. Campus locations are listed with links to Google maps. Class start dates for each program can be included and updated. The goal is to give students as much information as possible in one convenient place.
Social media integration is a large part of GetMedicalTraining.com. By including links to Facebook pages, Twitter accounts, LinkedIn profiles, and other social media sites, schools can direct potential students to online communities where they can interact with each other, current students, graduates, and the school. Social media can be a great opportunity for schools to engage with potential students.
The home page of GetMedicalTraining.com includes a blog that is updated weekly. The blog is written by a current nursing school student who talks about her experiences in school and what advice she has for other aspiring nurses. She also makes sure to include links to articles and websites that could be helpful to students interested in allied health careers.
Programs listed on the website include: dental assisting, medical assisting, massage therapy, optical dispensing, respiratory therapy, pharmacy technology, surgical technology, health claims and medical billing, vocational nursing, personal fitness training, Bachelor of Science in Nursing, LVN to RN, RN to BSN, and Bachelor of Science in Dental Hygiene.
Effective Student Marketing owns and operates several other online directories that generate leads for private career, technical, and vocational schools. Each site is tailored to specific career training. For more information about the websites, contact ESM at 978-475-0880.
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