3 Metrics that Can Help Enhance Your College’s Facebook Presence
20JanWith over 800 million active users, Facebook is the largest social networking site. The site collects massive amounts of information about all of its users, which is great for page owners. Through Facebook’s newly revamped Facebook Insights, page owners can gain access to substantial amounts of information regarding the activity of everyone that “likes” their page. This information is an insight into how page owners can give their fans a better experience, which in the
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17 'Jan '12 How to Optimize Your College’s Twitter Presence
Twitter is a social media platform that enable users to send and read text-based posts, referred to as tweets, that are up to 140 characters. The platform is meant for having short conversations with other users and showing expertise in your respective industry, all without a sales pitch approach. This is a great site to connect with students and prospects and to stay in touch with graduates. Gaining a following seems to be a little
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13 'Jan '12 You Can’t Ignore Online Comments and Questions
You’ve probably realized that your prospects, students, and graduates are using online forums and social media sites like Facebook and Twitter to talk about your school. But how you choose to respond can play a huge role in what people think about you.
Conversocial conducted a survey of retailers and consumers to find out how online customer service is dealt with. According to the survey of retailers, 60% of complaints and questions posted online are ignored.
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11 'Jan '12 Facebook Begins News Feed Ads Rollout
Yesterday Facebook started a slow rollout of ads to the news feed, but these are not considered Sponsored Stories, which was anticipated.
Instead of them being referred to as Sponsored Stories, they are labeled “Featured” to distinguish them from earned media messaging that users see.
One thing to keep in mind is that marketers can only pay for stories to be featured in your news feed if you have clearly “liked” their page.
Read the full article on
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30 'Nov '11 Americans Viewed 42 Billion Online Videos in October
If your college doesn’t have a YouTube channel or believe in any kind of online video marketing, then check out the statistics below. They might change your marketing department’s mind.
Here is a breakdown of the top 10 video content properties ranked by video views for the properties with the most unique viewers. These numbers take into consideration the progressive downloads and live streams, in addition to long-form, segmented content (source: comScore).
• Google sites (primarily YouTube): 20,933,113,000
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28 'Nov '11 Effective Student Marketing Wins MarCom Award for Social Media Campaign
Effective Student Marketing was recently awarded a 2011 gold MarCom award for a social media campaign that they created for National College. This international award “recognizes outstanding creative achievement by marketing and communication professionals.” According to the MarCom Awards organization, over 6,000 entries were received from throughout the United States, Canada, and other countries.
“We’re excited and honored to be included in this year’s MarCom award winners,” said Andy Kelley, president of Effective Student Marketing. “The
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Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.
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